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Viviscal gets shoutout on ‘The View’

BY Allison Cerra

NEW YORK — Hair loss supplement Viviscal made its name known to watchers of ABC daytime talk show "The View."

During a segment that discussed female hair loss, the hosts of the show spoke with dermatologist Dr. Doris Day. The topic was especially timely as August marks National Hair Loss Awareness Month. "Up to 30 million women suffer from hair loss," Day said. "Up to 50% of women by the age of 50 will complain of hair thinning."

Day also spotlighted her top thinning hair treatments, including Viviscal Extra Strength.

Click here to view the video.

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Amneal plans $120 million expansion

BY Alaric DeArment

BRIDGEWATER, N.J. — Generic drug maker Amneal Pharmaceuticals will spend $120 million to expand three of its plants, the company said Monday.

Amneal said it would spend the money over a two-year period lasting through 2014 to "significantly" grow operations at research-and-development, manufacturing and distribution plants in New York, New Jersey and Kentucky. The company, which employs more than 1,100 people in the United States, said the expansion would create 500 more jobs.

"We clearly understand the value of, and are fully committed to, investing and growing within the market we serve, significantly expanding our number of ‘Made in the USA’ products," Amneal president Chirag Patel said. "Generic pharmaceuticals ensure the lowest cost of medications to help make health care more affordable to all consumers."


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Post Foods encourages positivity among consumers with new website

BY Allison Cerra

PARSIPPANY, N.J. — Post Foods has launched a social website dedicated to positivity and helping others have a great day, the company said.

PostGoodness.com will serve as a community, connecting users through good news and inspiration. How it works: When users share their good intention(s), it will be added to a dynamic grid, inviting “likes,” comments, support and shares from other users. Posted intentions also can be shared through other social media platforms, such as Facebook, Twitter and Pinterest, so users can share their positive intentions with their existing social media communities.

In addition to sharing and reading good intentions, PostGoodness.com features the Goodness Forecast, a positivity barometer displaying the amount of goodness throughout the country. PostGoodness.com also helps educate users and inspire intentions through a goodness video series featuring several experts, including Melina Jampolis, a board-certified physician nutritionist, author of The Calendar Diet and contributor to such national news shows "Today," "The Talk" and "Good Morning America." Jampolis and Mark Izzo, VP of research and development for Post Foods, offer tips on nutrition and general well-being. Additionally, Lecia Rives, an award-winning motivational speaker and author, humorously encourages PostGoodness.com visitors to reach for their dreams and beyond each day.

"We believe good days start with good intentions, and this site allows users to log on and share theirs, and maybe even motivate others,” Post Foods VP marketing Tony Shurman said. “As a company with a long and rich history in nourishing bodies, we are excited to do something that helps inspire positive thinking, as well."

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