Vitamin World raises more than $500,000 for Vitamin Angels
HOLBROOK, N.Y. — Vitamin World raised more than $545,000 on behalf of Vitamin Angels during their "Be an Angel" campaign during the 2011 holiday season, the specialty retailer announced Friday.
"We could not have accomplished so much without the generosity of our customers. Their kindness and compassion has been remarkable," Vitamin World SVP Vicki McGuire said.
BP monitoring goes mobile
NEW YORK — An Apple a day also may help keep the doctor away. iHealth Lab is expanding its offerings that can dock with Apple’s family of products, namely the iPhone, iPod and iPad. The company earlier this year launched its iHealth BP3 blood-pressure monitoring system and added its iHealth Digital Scale to its brand mix last October. Technophiles were exposed to the new products thanks to distribution through Best Buy and merchandising in Walmart’s electronics section through the holidays.
iHealth will further raise awareness across its core audience — the tech-savvy baby boomer — with a new iAd campaign that places advertisements across Apple’s universe of apps.
Slim Fast, Biggest Loser gain lead
Slim Fast and The Biggest Loser diets were identified as among the leading diets by U.S. News & World Report earlier this month. The ranking may reinvigorate sales across the Slim Fast franchise, which dropped to No. 11 across weight control liquids sold through food, drug and mass (excluding Walmart) for the 12 weeks ended Nov. 27 with $4.8 million in sales, according to SymphonyIRI Group. And while not necessarily associated with the Biggest Loser diet, Biggest Loser trainer Bob Harper’s signature diet aid tablet is on the rise with $1 million in sales, ranking No. 10 among diet aids.
The article above is part of the DSN Category Review Series. For the complete Diet/Weight Loss Sell-Through Report, including extensive charts, data and more analysis, click here.