BEAUTY CARE

Vitamin World now carrying U.K.’s Organic Doctor personal care line

BY Antoinette Alexander

LONG ISLAND, N.Y. — Organic Doctor, a naturally inspired skin care line in the U.K., is now available exclusively at Vitamin World stores in the U.S. — marking the first time that the retailer has carried a line of personal care items.  

The brand’s lineup includes organic extract led ranges that are now available at more than 400 Vitamin World stores nationwide and on the Vitamin World website. Suggested product prices range from $5.49 to $24.99.

"Vitamin World is dedicated to providing a holistic wellness experience to our customers across the country," stated Jack Krause, president of Vitamin World. "Organic Doctor products, which utilize only the most natural and high quality ingredients, are a wonderful addition to our inventory and a natural extension of our business. We’re excited to welcome Organic Doctor to Vitamin World, and are happy to be able to provide our customers with another great product choice."

Organic Doctor products are free from parabens, sodium lauryl sulfate, perfumes, artificial fragrances, petrochemicals, genetically modified organisms, animal ingredients and animal testing.

The Organic Doctor line has won multiple U.K. beauty awards from such outlets as Natural Health, Cosmopolitan, Beauty Short List, Healthy, Pure Beauty and Cosmetic Executive Women.

Organic Doctor’s ingredients are accredited under such recognized organizations as Quality Certification Services, U.S. National Organic Program, EcoCert Natural, Organic Cosmetics Standard, Soil Association Organic Health and Beauty Care Products Standard.

This month the brand also launched its Facebook and Twitter pages to communicate with consumers across multi-media platforms.

 

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Helen of Troy posts Q2 results

BY Antoinette Alexander

EL PASO, Texas — Helen of Troy — a marketer of brand name personal care products whose personal care portfolio includes Vidal Sassoon, Bed Head and Pert — posted double-digit gains in second quarter revenues as net income remained essentially flat during the period.

Net sales for the quarter ended Aug. 31 rose 11.1% to $319.4 million compared with $287.4 million in the year-ago period.

Net income totaled $23.3 million, or 72 cents per diluted share, compared with net income of $23 million, or 72 cents per diluted share, in the year ago period.

Looking ahead, the company continues to expect net sales in the range of $1.29 billion to $1.32 billion for fiscal 2014. Adjusted diluted earnings per share are expected to be in the range of $3.50 to $3.60, which is consistent with the company’s previous guidance.

 

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Oral-B wraps up nationwide oral care campaign with introduction of Deep Sweep power brush

BY Rebecca Haughey

CINCINNATI — Oral-B on Thursday shared the result of their nationwide tour, the WOW Experiment — the Oral-B Deep Sweep power brush.

Testing the Oral-B Deep Sweep 1000 power brush was a family affair at the Oral-B WOW event in Bainbridge Island, Wash., on July 28.

The purpose of the summertime campaign was to encourage consumers to give up their manual toothbrushes and improve their daily oral care routines.

The Oral-B Deep Sweet power brush provides a long-lasting clean feeling and unique triple-cleaning action, according to the company. Sweeping bristles reach deep between teeth and remove up to 100% more plaque compared with a manual toothbrush, helping to prevent and reverse gingivitis.

The Oral-B Deep Sweep power brush is available in several models nationwide at department, retail and specialty stores. To learn more about the product and view videos from the WOW Experiement, visit WOWExperiment.com or the Oral-B Facebook page.

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