HEALTH

Vitamin Shoppe, Twinlab Co. team up to create new weight gainer

BY Anna Mcgrath

NEW YORK The Vitamin Shoppe and Twinlab Co. joined forces to develop Mass Fuel Xtreme, a unique weight gainer said to help athletes increase muscle mass.

Twinlab Co. has been creating and developing within the sports nutrition field for 40 years. In conjunction with leading national health retailer, Vitamin Shoppe, the companies have developed a weight gainer said to help maximize lean muscle growth, enhance protein synthesis, and speed post-workout recovery period.

“We wanted to develop a product that would help athletes gain the ‘right’ type of mass — muscle versus simply weight. Mass Fuel Xtreme is uniquely designed to deliver the results athletes are looking for,” said Bruce Renick, VP sales for Twinlab.

Mass Fuel Xtreme is now available at Vitamin Shoppe locations and its e-commerce site. Suggested retail price is $62.99 for a 5.95 lb. container.

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Abbott Nutrition rolls out three new flavors for its ZonePerfect Dark Chocolate lineup

BY Michael Johnsen

COLUMBUS, Ohio Abbott Nutrition on Tuesday announced the introduction of three new flavors to its ZonePerfect Dark Chocolate lineup, including dark chocolate caramel pecan, dark chocolate mocha and dark chocoloate cookies n’ creme.

“Building on the successful launch of ZonePerfect Dark Chocolate Nutrition Bars last year, Abbott is introducing three more delectable flavors for consumers to enjoy,” stated Monica Hysell, Abbott Nutrition general manager and division vice president, healthy living.

The bars will be featured in new packaging, which features clean lines and ingredient graphics. The new packaging will be rolled out to all ZonePerfect Nutrition Bar flavors over the coming months.

As part of the new flavor introduction, Abbott is donating a portion of proceeds from ZonePerfect Nutrition Bar purchases to the VH1 Save The Music Foundation for a total of $120,000, to help the Foundation restore music programs in public schools.

With every UPC code entered from a single bar, Abbott will donate $0.05 and for every multi-pack carton UPC code, $0.50 will be donated to the VH1 Save The Music Foundation.

The fundraising effort is part of the ZonePerfect brand’s “live.create.” campaign, which supports the discovery of music and art at festivals nationwide. The ZonePerfect brand will be sampling its new dark chocolate flavors and hosting a live concert event in conjunction with the VH1 Save The Music Foundation at its upcoming tour stop — Film Independent’s 2009 Los Angeles Film Festival from June 18 – 28.

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Select Jewel-Osco pharmacies to offer special services to support hospice care

BY Allison Cerra

FRANKLIN PARK, Ill. Jewel-Osco Pharmacy has formed a partnership with Elgin-based Passages Hospice Care that will empower hospice caregivers to focus more on the special needs of their patients’ care.

Under a new model of care, Passages caregivers will work closely with Jewel-Osco pharmacists — located in 15 stores throughout Northern and Central Illinois — who will provide special prescription and consultative services. As a result, hospice caregivers will have quick and convenient access to the products and professional expertise available at a typical hospital pharmacy.

“We are very excited about the potential benefits this new partnership will extend to our patients as well as their caregivers and family members. When a patient first enters hospice care, one of the challenges for caregivers and family members is accessing the special medications needed by their patient or loved one. We’re taking the guesswork out of this process,” said Matt Cross, regional manager of Managed Care, Jewel-Osco Pharmacy.

Hospice care is often reserved for critically and terminally-ill patients.

Jewel-Osco, a Supervalu company, operates more than 170 in-store pharmacies in Illinois, Iowa and Indiana. In addition to full-service prescription services, Jewel-Osco Pharmacy provides immunizations, diabetes care services and medication therapy management services, which are performed by specially trained Jewel-Osco pharmacists.

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