RETAIL NEWS

The Vitamin Shoppe in search of new CEO

BY Michael Johnsen

The Vitamin Shoppe last week named Alex Smith executive chairman and announced the search for a new CEO following the departure of current CEO Colin Watts, who is staying with the company through the end of May to ensure a smooth transition.

Despite a strong market base, the new specialty retail chief executive will be challenged with the continued erosion of customers from in-store to online. Though, current leadership has a plan in place, Smith noted.

“Overall, 2017 yielded disappointing results,” Smith said. “Over the past couple quarters, Vitamin Shoppe has begun a turnaround and signs of progress are already visible. We have also reached a mutual agreement with our CEO, Colin Watts to transition the business to new leadership by May. During this time, the entire organization will be committed to implementing the New Base Plan developed by management. In my new role as executive chairman, I will work closely with our leadership team in that effort while we execute our search for a new CEO.”

In a conference call with retail analysts, Smith and Watts contended that the underlying wellness market dynamics were strong. “As we built our new plan, we started with a deep analysis of the wellness market and the wellness consumer,” Watts said. “The market for wellness continues to have very attractive attributes, including solid underlying growth projected by multiple sources to be high-single digits, driven not only by baby-boomers’ obsession with quality of life, but also millennials and Gen Zers who’re spending even more than their parents on wellness, fitness and better-for-you products.”

“We’re facing the same situation we have for most of 2017. The vast majority, over 80% of our decline sits in the sports and weight management business,” Watts said. “The VMS side of the business continues to be fairly stable as we move forward.”

And, he added, product innovation and convenience offerings across juices, bars and RTDs represent a lot of promise. “We’re also seeing new brands with rapid growth profiles bringing new excitement to the market, particularly in the areas of functional foods, sports nutrition and lifestyle categories such as aromatherapy and natural beauty,” he said.

The challenge for the incoming CEO will be in capturing the wellness consumer as their shopping patterns continue to evolve. “While the wellness market itself continues to grow, what has changed is the way consumers navigate and shop this market,” Watts said. “The wellness customer, while still purchasing the majority of their products at traditional retail stores like ours, are rapidly shifting the way they discover, navigate, decide and ultimately ascribe loyalty based on aggressive adoption of mobile, Internet tools and social media.”

Smith and Watts are currently implementing a new strategy dubbed the “New Base Plan” that they expect will establish The Vitamin Shoppe brand as consumers’ wellness authority.

Own brands is another area of promise for the supplement retailer. “Our continued focus on private brands is driving increased penetration, up 95 basis points in fourth quarter 2017, and 110 basis points for the full year,” Smith told investors last week. “During the quarter, we re-launched our MyTrition line with new packaging and products; and earlier in the year, we introduced new innovation across multiple brands. We are seeing particular success with the plnt brand, up 25% and the ProBioCare brand, up 10% in 2017.”

Private label currently accounts for 22% of The Vitamin Shoppe sales. “In 2018, we’ll be introducing several unique product lines or exclusive waivers from top vendors to increase the level of innovation and differentiation of our assortment in a heavily competitive market,” Watts said. “A couple of good examples include unique flavors of the rapidly growing Bang ready to drink line and the recently launched Jay Cutler line of sports nutrition products, both of which are exclusive to The Vitamin Shoppe.”

The Secaucus, N.J.-based specialty retailer posted total net sales in the fourth quarter of $268.8 million, representing a decline of 11.8% compared to $304.9 million in the same period of the prior year. Total comparable sales were down 4.6% in the quarter or down 3.2% adjusting for the timing of the Christmas holiday.

The specialty operator opened three stores in the quarter.

Smith was named to the Vitamin Shoppe board almost one year ago.  Prior to being named to the board, he had served as president and CEO of Pier 1 Imports, a specialty home furnishings retailer. And from 2001 to 2007, Smith served as group president of the TJX Companies where he oversaw the operations of Home Goods, Marshalls and TJ Maxx. He was also instrumental in the development of the TK Maxx stores in the United Kingdom as well as running the company’s international operations.

For the prior 20 years, he held positions of increasing responsibility at other retailers including; Lane Crawford, Owen Owen and Harvey Nichols in the U.K., Hong Kong and Singapore. The Vitamin Shoppe board selected Smith as a director due to his experience in retailing and brand management, including his extensive public company experience as a senior executive and director.

Also serving on the Vitamin Shoppe board is Tim Theriault, former chief information officer, Walgreens Boots Alliance, who was named to the board in 2016.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
RETAIL NEWS

Target fast-tracks store remodel plans

BY Marianne Wilson

Target’s plan to remodel more than 1,000 stores nationwide by the end of 2020 is going into overdrive.

The discounter remodeled some 110 locations last year. It is nearly tripling the number in 2018, with plans to complete about 325 additional remodels. Target’s largest remodel market this year will be its Minneapolis-St. Paul hometown, where it is investing $250 million to remodel 28 stores, which represents about half of its footprint in the area.

“We’ll also go big in places like Los Angeles, New York and Chicago,” Target stated. “Over the next few years, we’ll remodel stores in every major city.”

Last year, Target went big on remodels in the Dallas-Fort Worth area, and its learnings from that market are influencing the next wave of designs. For instance, it added nursing rooms in about 40 remodeled stores. Shoppers were so appreciative of the space that the company is putting the dedicated rooms in every remodeled location in 2018.

Target noted that each remodel is tailored to meet the specific needs of local shoppers, so no two remodels look exactly alike. General enhancements include background music, a modern design aesthetic across the store, and updated merchandise presentations, including areas that showcase trends and top-of-mind products for the season.

In addition, many stores will have features that help them get online orders to shoppers faster, including a larger order pickup counter or a drive up lane in the parking lot.

In line with its sustainability efforts, Target said it will continue to add features like LED lighting and solar panels to many of its locations.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
RETAIL NEWS

Walgreens earns URAC accreditation in Specialty Pharmacy

BY Michael Johnsen

Walgreens has earned URAC accreditation in Specialty Pharmacy at select Walgreens community-based specialty pharmacy sites across the United States.

“We are honored to have been granted this prestigious and respected accreditation from URAC in communities from Honolulu and Sacramento to Wilmington, Boston, and New York, and other markets in between, covering a majority of the nation,” Rina Shah, vice president of pharmacy operations, Walgreens, said. “Receiving accreditation from URAC, the independent not-for-profit leader in healthcare quality, is a true symbol of excellence in specialty pharmacy.”

“It’s necessary for specialty pharmacies to provide a higher level of treatment for patients so desired outcomes are achieved,” Kylanne Geen, president and CEO URAC, said. “Walgreens shows a dedication to patient education and safety through the recognition of quality it received with URAC’s independent accreditation. With URAC accreditation, people know that Walgreens strives to adhere to industry best practices.”

Walgreens community-based specialty sites on hospital campuses and in communities throughout the country are unique to the industry and offer unparalleled access to medications and personalized service.

URAC is the independent leader in promoting healthcare quality through accreditation, certification and measurement. By achieving this status, Walgreens has demonstrated a comprehensive commitment to quality care, improved processes and better patient outcomes.

URAC is a nonprofit organization developing evidence-based measures and standards through inclusive engagement with a range of stakeholders committed to improving the quality of healthcare. The agency’s portfolio of accreditation and certification programs span the healthcare industry, addressing healthcare management, healthcare operations, health plans, pharmacies, telehealth providers and physician practices. URAC accreditation is a symbol of excellence for organizations to showcase their validated commitment to quality and accountability.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?