HEALTH

Vitamin Shoppe investing in omnichannel retailing

BY Michael Johnsen

NORTH BERGEN, N.J. — The Vitamin Shoppe is making significant investments into omnichannel retailing, CEO and director Anthony Truesdale told analysts during a conference call on Tuesday. 

"Our omnichannel initiative is an important focus for the company, one which will enable us to further improve service to our customers," he said. "This is a multiyear project. Phase one includes the ability for customers to buy online and pick up in the store. We expect to have this service available by the end of next year," he said. "All [of] this is designed so that customers can shop however, wherever and whenever they want, and this will set us further apart from pureplay e-commerce companies."

Vitamin Shoppe recently boosted its online retailing appeal with the addition of PayPal as a payment option earlier in the quarter, Truesdale added. Also in an effort to enhance its online offering, Vitamin Shoppe has been tweaking its multiple interfaces. "We’re seeing the tremendous movement of customers and growth in the tablet business and our phone business," Truesdale said. "So we’re going to continue to invest in those two devices, to make sure that … it continues to meet what the customer expects from The Vitamin Shoppe," he said. "The tablet experience is different than the phone experience, and we’re adapting our experiences based on how the customer uses those devices when they shop at Vitamin Shoppe."

Vitamin Shoppe also announced the launch of two new premium private-brand products, including a probiotic under its Probiocare label and a line of herbs to be marketed under its Plant label.

 

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Smooth Gator launches 60 Second Pain Relief

BY Michael Johnsen

ODESSA, Fla. — Smooth Gator recently launched its Smooth Gator’s 60 Second Pain Relief, a cream made with all-natural oils including wintergreen, aloe vera and eucalyptus.  

The topical analgesic, which also contains active ingredients methyl salicylate, camphor and menthol, is indicated for temporary relief of minor aches and pains of the muscles and joints associated with arthritis, sprains, strains, bruises, back and joint pain. The cream also can be used for pain relief caused by sinus, allergies, fibromyalgia and rheumatoid arthritis, the company added. 

The cream is water-based for better skin absorbance when applied, the company added.

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Nexafed gains national distribution

BY Michael Johnsen

PALATINE, Ill. — Acura Pharmaceuticals on Monday announced that Nexafed, its next generation pseudoephedrine with abuse-deterrent technology, will now be stocked by Rite Aid.

Nexafed is a 30 mg immediate-release pseudoephedrine product that combines nasal-congestion relief with a unique technology that disrupts the conversion of pseudoephedrine into methamphetamine.

In September, the American Journal of Drug and Alcohol Abuse published a study that validates the ability of Nexafed to uniquely disrupt the extraction and conversion of pseudoephedrine into methamphetamine. The study also confirmed that Nexafed delivers the same efficacy compared to other similar PSE products. 

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