HEALTH

Vitamin Shoppe adds RangeMe to its merchandising efforts

BY David Salazar

SEACAUCUS, N.J. — ECRM’s RangeMe online CPG platform has a new client. The Vitamin Shoppe has added the platform to its merchandise innovation and sourcing process, allowing its category managers to discover new products and brands that meet customers’ needs while fostering vendor relationships.

"With RangeMe, we are in a unique position to hone in on the most innovative and compelling products on the market, which allows us to bring the best solutions to our customers faster than other retailers," the Vitamin Shoppe chief merchandising officer Doug Jones said. "The platform not only enhances our product discovery process, it helps us stay ahead of the competition by identifying the right products for our customers' needs."

RangeMe’s platform is created to put innovative products in front of the right buyers by offering broad exposure for vendors to a variety of retailers. The Vitamin Shoppe said it hoped to enhance its sourcing capabilities by using the platform, enabling the company to offer its shoppers the most relevant and inventive products early on.

"We are thrilled to partner with the Vitamin Shoppe as a premier specialty retailer on RangeMe," RangeMe CEO and founder Nicky Jackson said. "Their passion for health and wellness, and commitment to bringing new products to their customers is a perfect fit with the RangeMe platform. By providing access to an incredible array of suppliers, we want to help the Vitamin Shoppe further their dedication to consumers and enhance their journey as a leading health-and-wellness retailer."

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HEALTH

Bayer makes 2 consumer health appointments

BY David Salazar

WHIPPANY, N.J. — Bayer’s consumer health business has two new executives. The company this week named Brenda Raphael SVP and general manager of its therapeutics business unit within the North American consumer health division, and named Jennifer Brendel VP and head of U.S. consumer health communications

Raphael joins the company from Pfizer, where she was GM U.S. brands in pharmacy at the company’s New York City headquarters. And her experience encompasses consumer goods as well, having previously held senior leadership positions at Coca-Cola and Procter & Gamble. In her new role

“Brenda has more than 20 years of experience in leading successful billion-dollar, consumer-focused brands,” Bayer North America Consumer Health’s consumer health division president Natalie Bartner said. “Her strengths in understanding customers, marketing and innovation will lead the Therapeutics Business Unit to continue developing self-care solutions that help people live healthier lives.”

As the new VP and head of U.S. consumer health communications, Brendel brings to the position her recent 15-month stint at the helm of Bayer’s pharmaceutical product communications, developing internal and external communications strategies for such consumer health brands as Aleve, Coppertone and aspirin. In her new role, Brendel joins Bayer’s U.S. communications, government relations and policy leadership team.

“I am excited to have Jen take on this new leadership role as we continue to raise Bayer's profile in the United States" Bayer SVP and head of communications, government relations and policy Raymond Kerins, Jr., said. “Jen is a tremendous communications professional.  Her years of experience managing major consumer brands plus her knowledge of our company's strategy and values makes her perfectly suited to lead communications for the largest Consumer Health company in the United States, Bayer's largest and fastest growing market.”

Before joining Bayer, Brendel worked for nearly a decade in marketing and communications roles for Pfizer, most recently as global marketing lead for Celebrex.

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Health Mart showcases independent pharmacy solutions at NCPA convention

BY Michael Johnsen

ORLANDO, Fla. — Health Mart showcased a number of ideas and solutions to help independent pharmacists improve their clinical, operational and financial performance during the National Community Pharmacists Association Annual Convention held here earlier this week.

“Health Mart has heavily invested to help guide our more than 4,800 stores with education, tools and the implementation support they need to improve their pharmacy’s clinical and business performance,” stated Crystal Lennartz, chief pharmacist, Health Mart. “At NCPA, we’re showcasing significant enhancements to the myHealthMart platform and a number of new tools designed to help drive improvements in performance and store profitability.”

myHealthMart Mobile App, DIR Estimator Help Pharmacies Manage Their Business
Since myHealthMart launched, more than 80% of Health Mart stores are using the platform to proactively manage their business. To date, 4,000 registered stores and more than 7,000 individual users are using myHealthMart to improve their clinical and business performance and profitability.

Designed to extend the user experience and improve the timeliness of alerts, key updates to myHealthMart include an iOS Mobile App. The myHealthMart app enables users to customize key performance metrics, to view store performance and set goals for each measure. Users can also manage inbound patient online refills and send “Rx-Ready” notifications direct to patients. In addition to the mobile app, new functionality includes a DIR Estimator, which enables users to identify, track and plan when direct and indirect remuneration fee amounts are being withheld to prepare for collection “claw backs,” and License Expiration Alerts. Another new tool helps users optimize purchasing by reviewing customized promotions and discounts specific to each pharmacy, including generics, and flu vaccine pre-orders. Multi-Store Performance Scorecards provide a comprehensive multi-store view that gauges performance against benchmarks, totals and averages.

Expanding Clinical Services
With more than 4,000 Health Marts immunizing, the physician-signed Collaborative Practice Agreement program is an example of how Health Mart is helping pharmacies successfully expand clinical services. Building on the success of the immunization CPAs, Health Mart has expanded the program to include customizable CPA templates which enable additional service delivery in the pharmacy and/or in local provider offices, as well as facilitating payment terms for collaborative drug therapy management services. Pharmacist CPA services templates are now available for all 50 states through myHealthMart, which pharmacies can customize and work with local providers to sign.

Health Mart is also showcasing new capabilities for the Physician Outreach Program, with new data within the online tool. New drug category information will enable pharmacies to see the top drug categories prescribed by local prescribers improving their ability to target physicians based on the type of patients they see and the drugs they prescribe. New data also enables pharmacies to better identify other facilities the physician may be associated with and includes script data for veterinarians, podiatrists, and dentists.
 

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