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Vitamin Packs pitches personalized supplement regimen to Cleveland Clinic conference

BY Michael Johnsen

Seattle's Vitamin Packs, the next generation personalized vitamin subscription service, showcased its personalized nutrition capabilities at Dr. Michael Roizen's Preventative, Lifestyle and Integrative Medicine Conference. The conference, held in Las Vegas from Dec. 8 -10, is designed for all medical professionals with an interest in applying preventive, lifestyle and integrative medicine approaches into their practice.  

"We are thrilled to be in attendance at Cleveland Clinic's medical conference, led by renowned physician Dr. Roizen," stated Jason Brown, CEO Vitamin Packs. "With a focus on preventative and integrative medicine, the conference is a natural fit for Vitamin Packs, as we agree, nutrition is more than a one-size-fits-all approach to health. It's about understanding how your body works, what fuels it for success and how it interacts with prescription medications – all while having the highest levels of transparency available."

Developed in collaboration with Roizen's medical insight, Vitamin Packs' proprietary algorithm uses inputs about lifestyle and nutrition habits while examining more than 650 potential medication interactions to recommend supplements that are personalized for each customer. Vitamin Packs is the only vitamin subscription service that asks about medication use to help identify possible drug nutrient interactions – taking personalization to the next level. While the majority of multi-vitamin supplements deliver the recommended dietary allowance, which is only enough to avoid vitamin deficiencies, Vitamin Packs delivers science-backed therapeutic levels of vitamins and minerals that support optimal health.

"When evaluating holistic health, it is important to consider vitamins and supplements as part of a person's comprehensive nutrition plan, and especially any potential drug-nutrient interactions," commented Michael Roizen, chief wellness officer at the Cleveland Clinic and Vitamin Packs medical advisory board member. "Personalized, preventative health is at the forefront and we are pleased to have Vitamin Packs present to demonstrate their personalization capabilities with medical professionals attending this year's Integrative Medicine Conference."
 

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Alp Nutrition to showcase premium liquid supplements at ECRM VMS

BY Michael Johnsen

Alp Nutrition, a German company specializing in various premium health, wellness and beauty supplements with U.S. headquarters in Boca Raton, Fla., is gearing up to attend next year’s ECRM Vitamin, Weight Management and Sports Nutrition EPPS event in Washington, D.C.

“EPPS events are a great way to meet influencers and major players in both the online retail and brick and mortar worlds, and the people behind some of the biggest brands in our industry,” stated Alp Nutrion's Oliver Schnorr. “We learned a lot at last June’s EPPS event, and that will give us a big advantage heading into January’s event. We can’t wait to show off our Alp Sport supplement to retailers. It’s a fantastic supplement for athletes and physically active people.”

All Alp Nutrition products come in a liquid dosage form that allows for high bioavailability, or better absorption of nutrients into the body. The Alp Nutrition product line includes Alp Sport for improved physical performance, Alp Beauty for smoother skin and Alp Carnitin for transferring fat cells to muscles.

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Lia Diagnostics gains FDA approval for flushable, biodegradable pregnancy test

BY Michael Johnsen

Lia Diagnostics last week announced the U.S. Food and Drug Administration 510(k) clearance for over-the-counter use of the Lia Pregnancy Test, the first and only FDA-cleared, flushable, biodegradable pregnancy test. Lia features a proprietary coating technology, combined with nonwoven and paper techniques, that eliminates the need for plastic, creating a new category of water-dispersible, eco-friendly diagnostics.

"1987 brought us the first cell phone, the boombox, the Apple personal computer and the at-home pregnancy test. They ushered in the era of portable, personal devices, changing the way we communicate and how we share news. It has been 30 years since 1987, and these revolutionary innovations have all advanced significantly – except for one: the at-home pregnancy test," stated Bethany Edwards, CEO Lia Diagnostics. "It is the same, stiff, plastic relic highlighted in movies for its lack of privacy – someone sees the positive result in the trash, and breaks the news before you can. Worse yet, they are bulky, expensive and add two million pounds of plastic and digital waste to U.S. landfills every year.  At Lia, we have modernized the pregnancy test, ditching wasteful plastic and unnecessary electronics for a streamlined alternative that is both good for the environment and more discreet for its users."

Philadelphia-based Lia Diagnostics created the Lia Pregnancy Test for women who value privacy, empowering users to choose how to share their results.  Lia provides users with the convenience to flush their results, eliminating evidence of a pregnancy test.

Lia is more than 99% accurate when used on the day of an expected period and is made of the same natural, plant fibers as most toilet paper and weighs less than six squares of the leading three-ply toilet paper.

Lia made its global debut on Dec. 4, 2017 at TechCrunch Disrupt Berlin's Startup Battlefield, the world's leading authority in debuting game-changing technologies and revolutionary startups, and took home the grand prize. The acceptance video is depicted above.

As part of Lia's continued commitment to women, customers can champion for women's reproductive health by donating Lia pregnancy tests to worldwide women's health organizations. Donations of $10 will provide one Lia pregnancy test to non-profit organizations including Planned Parenthood, Planned Parenthood Global, Whitman-Walker Health, PreserveFertility.org and SOS Grossesse.

Lia Diagnostics is expected to be available to consumers in mid-2018.

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