Vitamin D’s positive media attention boosting sales of vitamin D products
WASHINGTON The Dietary Supplement Information Bureau, a division of the Natural Products Foundation, last week pointed to the plethora of positive news surrounding vitamin D as one of the more significant drivers in sales of vitamin D products.
“As we mentioned last year, the flood of positive literature surrounding vitamin D research has placed the supplement’s popularity in a rapid ascendancy, and with good cause,” the association stated.
The latest news about vitamin D research concerns vitamin D levels and young type 1 diabetics. Boston researchers have found that children and teenagers with type 1 diabetes have a very high rate of vitamin D deficiency; approximately 75% lack sufficient vitamin D levels. As a result, youths with type 1 diabetes are at greater risk for bone issues later in life, especially bone fractures. “To our surprise, we found extremely high rates of vitamin D inadequacy,” stated senior researcher Dr. Lori Laffel of Harvard Medical School in Boston. “We didn’t expect to find that only 24% of the study population would have adequate levels.”
Research suggests that lowered levels of vitamin D may be inherent in type 1 diabetes, putting individuals at greater risk for bone-density loss. Elevated blood sugar, lowered calcium levels, and symptomatic inflammation are all thought to potentially contribute to the problem. As these are inherent difficulties of the condition, and because vitamin D is not naturally contained in most foods, the American Academy of Pediatrics and researchers have recommended that children and teenagers should take 400 International Units of vitamin D supplements each day, DSIB noted.
Hy-Vee adopts NuVal Nutritional Scoring System to help customers determine food’s nutritional content
NEW YORK Hy-Vee has introduced a scoring system to allow customers to determine the nutritional content of the food they buy.
The Midwestern supermarket chain announced Thursday that it had adopted the NuVal Nutritional Scoring System, making it the first chain to do so in the Midwest. Golub Corp., which operates the Price Chopper chain in the Northeast, also has introduced the system, licensed by Braintree, Mass.-based NuVal, a joint venture of Topco Associates and Griffin Hospital in Derby, Conn.
“You really shouldn’t need a Ph.D. in nutritional biochemistry to figure out which kids’ breakfast cereal is more nutritious,” said David Katz, chairman of Griffin Hospital’s Yale Prevention Research Center. “If people want to make good decisions about the foods they buy and eat, then we should give them nutritional information they can understand.”
Hy-Vee plans to introduce the system to its stores in seven states.
Lansinoh acquires Soothies Gel Pads
ALEXANDRIA, Va. Lansinoh Laboratories on Thursday announced the acquisition of Soothies Gel Pads distributed by Puronyx. The acquisition helps expand Lansinoh product line in an effort to become the turnkey brand offering for breastfeeding mothers.
“We will continue to expand our product line through selective acquisitions and internal development to make certain we have a best-in-class product in every category for breastfeeding mothers,” stated Gary Downing, Lansinoh CEO. “Every breastfeeding mother has her own individual needs and preferences. Some mothers will prefer our Lansinoh HPA Lanolin ointment; some will prefer our Soothies Gel Pads. Other moms will prefer to use our gel pads in conjunction with our HPA Lanolin. Whatever their preference, they’ll be able to satisfy it with Lansinoh products.”
Soothies are the natural feeding segment’s bestselling gel pads, Lansinoh stated, and are used by breastfeeding mothers to cool, soothe, and treat sore nipples that can result from breastfeeding. Soothies Gel Pads will be folded into the Lansinoh portfolio of products, and sold nationally as “Soothies by Lansinoh Gel Pads” at a suggested retail price of $12.99.
In 2008, the breast therapies segment, which includes gel pads and topical ointments, contributed nearly 12% to nursing accessories, which is valued at over $83 million, according to Information Resources, Inc. data, as provided by Lansinoh.
In the U.S., the market for breastfeeding products and accessories has grown 40% since 2005, according to IRI. The birth rate in the U.S. has increased to 4.3 million in 2007, up 4% since 2003, according to the Centers for Disease Control. As many as 77% of mothers now initiate breastfeeding, according to the CDC, the highest initiation rate historically in the U.S.
Nursing mothers experiencing nipple pain or discomfort apply Soothies by peeling off the adhesive backing, and placing the three-inch circular hydrogel pad directly over the affected nipple. Soothies’ hydrogel technology and the science of moist wound healing provide instant cooling relief, and soothes sore, cracked, chapped or chafed nipples. Soothies are also the only gel pad that features fabric backing that reduces or eliminates friction against nursing bras or shirts.