HEALTH

Vitalah names new president

BY Michael Johnsen

Vitalah on Tuesday named Tom Tierney president. Tierney has an extensive sales background in a wide range of business categories and channels.

“We are very proud to have Tom join our executive team. His prominent business background and adaptable leadership style has generated thriving enterprises across multiple retail channels and we are excited to start implementing his strategic plans into our organization,” Lisa Lent, Vitalah CEO, said.

In his most recent endeavor at Amazing Grass, Tierney was recruited to join the entrepreneurial business at its infancy and organized the launch of an organic supplement product line in the natural product channel, e-tail channel and crossover FDM retailers. Responsible for managing direct sales representatives, brokers and international distributors, his leadership role focused on establishing strategic retail partnerships, building sales infrastructure and recruiting and managing a high performance sales team. Amazing Grass was successfully acquired by Glanbia in January 2017.

Now equipped with more than 30 years of experience, Tierney has joined the Oxylent team with high expectations and sales goals. “For the past 9 years, the [Oxylent] brand has continuously received multiple awards and recognition for their superior quality and formulations. Now that is a reputation I can proudly stand behind,” Tierney said. “I’m truly impressed by the owner’s immense passion and determination for the brand as well as a strong team of individuals who possess the qualities necessary to create a successful operation. I’m looking forward to being a part of a team of outstanding individuals and supporting the growth of Oxylent.”

Vitalah recently announced the introduction of four new Oxylent capsule formulas for the 2018 Natural Products Expo West Trade Show March 9th – 11th at the Convention Center located in Anaheim, California.

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Like Walgreens, CDC data suggests flu season has passed its peak

BY Michael Johnsen

Finally, there is an indicator that the nation may be on the back end of the bell curve representing this year’s flu season. For the week ended Feb. 3, the Centers for Disease Control and Prevention reported influenza-like activity crested at 7.7% nationwide, which means this year is the most prevalent season since at least 2003/2004 when illness rates reached 7.6%.

On Friday, CDC reported ILI rates dropped to 7.5% for the week ended Feb. 10.

On the CDC heat map, this year’s flu season still appears to be raging. And it is, though Colorado, Florida, Oregon and Wisconsin each went from the highest level of ILI activity to one shade of orange below as a potential indicator that this season may be on its downswing.

Earlier this week, Walgreens similarly published a flu heat map that indicated the end of the flu season may be in sight.

Nonetheless, the CDC continues to recommend influenza vaccination for all persons 6 months of age and older as flu viruses are likely to continue circulating for weeks and there is an increasing proportion of influenza B and H1N1 viruses being detected.

Early estimates show that flu vaccine has reduced risk of having to go to the doctor due to flu by 36% overall so far this season and that flu vaccine is offering substantial protection against H1N1 flu as well as moderate protection against flu B viruses. In addition, in the context of widespread influenza activity, CDC is reminding clinicians and the public about the importance of prompt treatment with antiviral medications in people who are severely ill and people who are at high risk of serious flu complications who develop flu symptoms.

According to an IRI evaluation of this year’s cough/cold season released earlier this month, this year’s plethora of sniffles, sneezes, aches and pains has significantly driven sales of over-the-counter cough, cold and flu remedies. For the four weeks ended Jan. 14, sales of cough syrups were up 39.9% nationwide; sales of cough-cold liquid formulations were up 35.1%; and sales of cough-cold tablets were up 26.8%.

 

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Severity of flu 9.5 on scale of 10, DoctorsReport.com notes

BY Michael Johnsen

With the flu continuing to remain strong nationally, the Doctors Report Illness Tracker and DoctorsReport.com, the new mobile app and website that provide instant access to data including doctors’ reports from almost 1 million doctors’ offices across the nation, has expanded and released its current list of the nation’s top Influenza hot spots (by metro area) in the nation.

According to the Doctors Report Illness Tracker, the severity level of the flu nationally is 9.5 on a scale of 1 to 10 (10 being most severe) for the third consecutive week.

The Doctors Report Illness Tracker draws from a national database of doctor-diagnosed and reported cases over a period of the past seven days. Specific metros are listed according to the Doctors Report illness severity scale, with 10 being most severe and 0 being least severe:

  • Boston-Cambridge-Newton, MA-NH at 9.5;
  • Charlotte-Concord-Gastonia, NC-SC at 9.5;
  • Philadelphia-Camden-Wilmington, PA-NJ-DE-MD at 9.5;
  • Washington-Arlington-Alexandria, DC-VA-MD-WV at 9.5;
  • Miami-Fort Lauderdale-West Palm Beach, FL at 9.5;
  • Grand Rapids-Wyoming, MI at 9.5.;
  • Orlando-Kissimmee-Sanford, FL at 9.5;
  • Jacksonville, FL at 9.5;
  • Richmond, VA at 9.5; and
  • Buffalo-Cheektowaga-Niagara Falls, NY at 9.5.

Flu isn’t the only disease state that DoctorsReport. com tracks. DoctorsReport.com has developed a proprietary set of algorithms for gauging the severity of 15 common illnesses, the company noted. The major factors that define the severity scale are: number of diagnosed and reported cases from actual doctors’ offices and comparisons to historical trends for the same area.

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