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Vita Coco extends distribution throughout southern California

BY Jenna Duncan

LOS ANGELES Vita Coco today announced distribution of its beverage line now reaches more than 800 retailers across southern California.

The company also announced that its monthly sales in southern California have increased to 5,000 cases, and more than 20,000 cases per month in New York. The company is stocked by grocers such as Bristol Farms, Gelson’s, Ralph’s and Whole Foods.

“One reason for our success is our partnership with Haralambos Beverage Co.,” Vita Coco’s Michael Kirban said. “They’ve got their ear to the ground and know what health-conscious Californians want to drink. We couldn’t have a better partner these past nine months.”

Vita Coco, a natural coconut water beverage, contains nearly 700 mg of potassium. The company said it also contains about 15 times more electrolytes than most sports drinks. The company has also reported that its best-selling flavor in the southern California market is peach and mango.

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Nestle, Jamba Juice team up to release ready-to-drink beverages

BY Jenna Duncan

EMERYVILLE, Calif. Nestle USA and Jamba Juice have announced that a new line of Jamba ready-to-drink beverages are now available in major retail stores in eight western United States.

“This is the first step in our strong partnership with Nestle,” senior vice president of marketing and brand development at Jamba, Paul Coletta, said. “Our teams continue to work together on future product extensions that will build and drive the synergy of Jamba retail and ready-to-drink.”

Jamba Smoothies and Jamba Juicies, made with real fruit and fortified with added nutrients, are now available in some Jamba Juice store locations, as well as major drug, grocery and retail chains like Albertsons, Ralph’s, Raley’s, Target and Walgreens, and some convenience stores.

“The response from accounts has been outstanding,” Steve Presley, Nestle Beverage Division vice president, general manager premium ready-to-drink, said. “They recognize the value and growth potential that Jamba RTD brings to the super premium juice category.”

Jamba’s ready-to-drink product line includes Jamba Smoothies flavors banana berry with heart healthy nutrient boost, orange dream machine with an immunity nutrient boost and strawberries wild with an energy boost. In addition, three Jamba Juicies are also on shelves, including mango orange peach with a fiber boost, orange strawberry banana with a protein boost and very berry with a calcium boost.

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Kellogg to temporarily revive Hydrox

BY Jenna Duncan

NORTHFIELD, Ill. Kellogg’s long-beloved, now discontinued, chocolate cookie, Hydrox, will again be gracing retail shelves late this summer.

Hydrox was discontinued in 2003, giving in to sales of long-time rival cookie Oreo. But Kellogg said it will bring Hydrox back and it will be sold across the country for a limited time starting in August.

A spokesman from Kellogg told the press that the company has decided to initiate a temporary relaunch of Hydrox following an overwhelming customer response to the cookie’s discontinuation, including a petition launched by one Web site that collected more than 1,000 signatures requesting the return of the cookie.

The company has not promised the relaunched cookie will come from the original recipe. Kellogg has already made one change—the new cookie will be trans fat-free, the company has said.

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