BEAUTY CARE

VIOlight introduces toothbrush sanitizer

BY Antoinette Alexander

ELMSFORD, N.Y. VIOlight has expanded its oral care portfolio with the Dental Spa toothbrush sanitizer.

The compact device uses sonic and UV germicidal technology to clean and sanitize oral care products. Using the same UV germicidal technology found in its VIOlight toothbrush sanitizer, the Dental Spa can do the same for whitening trays, mouthguards, retainers, invisible braces and dentures.

The battery-operated Dental Spa, which has a suggested price of $59.95, features a five-minute cleaning and sanitizing cycle with auto shut-off. It uses plain water with the sonic cleaning feature and no powders or chemicals are needed.

There is also an inner perforated lift-out tray to accommodate smaller items.

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BEAUTY CARE

Mineralogie adopts eco-friendly practices

BY Antoinette Alexander

DALLAS Mineral-based cosmetics company Mineralogie is going green with new biodegradable packaging, rotating “work from home” hours and other eco-friendly practices.

“It’s essential for our industry and others to embrace eco-friendly solutions, and we feel that our healthy approach to cosmetics, combined with our corporate responsibility create a beautiful company,” stated Mary Van, owner.

The company has created new biodegradable packaging for its entire line. By 2008, its packaging will utilize 100 percent organic and/or recycled materials. Some of the packaging is made from corn, other boxes and product wraps are made from recycled papers that come from sustainable tree farms.

Mineralogie utilizes recycled packaging and boxes for shipments whenever possible, as well as milo grain biodegradable peanuts.

In addition, the company rotates “work from home” hours for employees to reduce car emissions. To reduce air pollution, the company has switched to Green Mountain Energy as its electricity provider. It buys recycled papers and reuses scrap paper at the office as note pads.

In addition, the light bulbs in the office are energy-efficient, and the company has purchased additional energy-efficient bulbs for employees to take home.

Going forward, the company plans to have 100 percent biodegradable product containers.

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Kathy Ireland to develop beauty line with E.L. Erman

BY Antoinette Alexander

LOS ANGELES Model Kathy Ireland has teamed up with E.L. Erman, which makes skin care products with natural ingredients and minerals from the Dead Sea, to develop a line of spa, face and body treatments.

Ireland, who founded the design and marketing company Kathy Ireland Worldwide, will serve as chief designer of all the products being developed under the partnership. They will be distributed as Kathy Ireland Spa, Kathy Ireland Home Spa and I.D. Solutions for Men.

The collections are expected to launch in select retailers and spas in early 2008.

“I returned last month from a visit to the Holy Land and am forever changed by the experience,” stated Ireland. “Skin care is a category I have worked on developing for over 20 years. These products, many containing minerals from the Dead Sea, are amazing to me. We are small, we are humble and we are excited.”

The head-to-toe line features select natural extracts and vitamins including a proprietary blend of Dead Sea minerals with a high magnesium concentration, evening primrose oil, shea butter, vitamins A, C and E, green tea, chamomile and rose hip oil.

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