HEALTH

Viagra Connect available OTC in the U.K.

BY Michael Johnsen

Pfizer on Tuesday announced its erectile dysfunction remedy Viagra Connect is now available without a prescription in the U.K. It will be exclusively available through Walgreens Boots Alliance’s Boots pharmacies for two weeks, the company stated.

“The launch of Viagra Connect offers men a new and convenient route of access to treat the symptoms of erectile dysfunction. It’s important to remember that erectile dysfunction is a medical condition, and that the impact often goes beyond the physical symptoms – it can lead to men feeling anxious, depressed and lacking in confidence,” Kristie Sourial medical manager, Pfizer, said. “Our hope is that the availability of Viagra Connect in pharmacies will encourage men who do nothing about their ED to seek help, and encourage those who are inclined to seek help to do so sooner.”

“We believe this is a great step in making this medicine more widely available to our customers,” Richard Bradley, pharmacy director, Boots U.K., said. “Boots is the leading pharmacy-led health and beauty retailer in the U.K. with over 2,500 stores, making this medicine widely accessible. … This launch further expands the role of community pharmacy and we hope that it will play a part in reducing pressures on the overall healthcare system. Erectile dysfunction can have a big impact on confidence and relationships so we hope providing better and convenient access to this treatment will help encourage men to seek help via a simple, discreet consultation in store.”

The U.K. model may inform the possible switch of erectile dysfunction remedies from prescription-only to OTC in the U.S. The generic patents protecting both Lilly’s Cialis and Pfizer’s Viagra expired last year.

If Cialis does make the transformation from Rx-only to OTC, it will be done under the guidance of Sanofi Consumer, which bought the OTC rights to the ED remedy from Lilly in 2014.

Men can purchase Viagra Connect in pharmacies and online after answering a series of straightforward questions to help determine if the product is suitable for them. Their answers will be checked over by a pharmacist before they receive the product. In-store, men can ask to speak to a pharmacist in a private consultation room if preferred.

Where Viagra Connect is supplied, pharmacists will advise men to follow-up with their doctor at their earliest convenience – no later than six months after first being supplied the product, so that any potential underlying conditions such as diabetes, high blood pressure or heart disease can be investigated.

It is estimated that erectile problems affect up to 21% of men – or roughly 4.3 million men in the U.K. Despite this, a new study shows that 44% of men with erectile dysfunction aged 40 and over have not sought medical help, even though it can have a significant impact on their confidence and self-esteem. Of those men that have sought help, as many as 27% admitted that they wished that they had sought help sooner.

Viagra Connect will sell for £19.99 for a 4 tablet pack and £34.99 for an 8 tablet pack. That represents approximately $30 and $50, respectively.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

New Heel Defender orthotic helps kick foot pain

BY Michael Johnsen

Defender Operations introduces its new Heel Defender product line of innovative shoe orthotics on Wednesday. The new Heel Defender orthotics are bioengineered to assist in the management of pathologies that cause heel pain.

This new heel orthotic shoe insert has been shown to be effective in transferring weight off the heel, thereby reducing the impact force and shock felt from standing, walking or running. “Simply the best device for decreasing pressure on the heel,” Jason Hanft, founder Miami-based Defender Operations, said. “As a foot specialist, inventor, and user of his own product, [I] can truthfully say this is the best device out there for decreasing pressure on the heel.”

Hanft is a foot and ankle surgeon with more than 30 years of experience. Heel Defender was born out of a personal experience when Hanft accidentally shattered his own heel into multiple pieces. He suffered an interarticular calcaneal fracture, which caused chronic heel pain and limited mobility.

This product was recently launched nationwide and is new for 2018. Other innovative products will be coming soon, the company reported.

Defender Opertations noted that heel pain can impact a person’s ability to work or move about, and affects up to 25% of the population of the United States.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

Nielsen: Immunity system boosters selling year-round

BY Michael Johnsen

U.S. consumers are buying cough/cold products year round, particularly immunity system boosters, not just when the need hits them during the typical cough/cold and flu season. According to a teaser for Nielsen’s latest Total Consumer Report published Tuesday, cough and cold syrups, drops and lozenges and other remedies were among the top-performing health care items in 2017 as compared with 2016.

Other pockets of opportunity within cough/cold sets include supplements, especially those that help boost the immune system. “From the perspective of supplements, we see preventative health items/products/categories winning compared with those that seek to directly affect or enhance one’s health,” Nielsen noted in its blog. “For example, supplements in a general sense are performing very well, growing by 5.5% in dollars this past year. Conversely, sales of supplements used for weight control and for sports declined by 12.3% and 6.5%, respectively.”

“While the [VMS] category as a whole has performed incredibly well at +5% sales growth, growth has been multiples higher in many cases. Vitamins and supplements that contain ginger, turmeric or ginkgo as ingredients, for example, have seen double-digit dollar growth of 13%, 17% and 24%, respectively, compared with sales in 2016.”

 

Ginger, turmeric and ginkgo are all known as immunity system boosting supplements.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?