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Vestiage aims to ramp up retail growth with new national VP sales

BY Antoinette Alexander

NEWPORT BEACH, Calif. — With a focus on expanding its retail presence, Vestiage, which creates and distributes nutraceuticals under such brands as RegiMEN for men and Monterey Bay Nutraceuticals for women, has appointed Laura Stall as national VP sales.

Prior to joining Vestiage, Stall held various positions, including VP of sales, director of consumer marketing, director of trade marketing and chain sales manager, with such companies as PepsiCo, The Pillsbury Co., Aurora Foods, MillerCoors and Twinings Teas of London.

“I am very pleased not only to have joined Vestiage earlier this year, but am now looking forward to my new position and expanded responsibility,” Stall said. “The industry has been very responsive to our RegiMEN brand and we are confident that we will be in expanded retail distribution soon. I have personally made the sales calls at major retailers such as Kroger and Select Nutrition, as well as appointed well-respected brokers to major accounts for Vestiage. We are looking forward to working with these selected broker partners to expand into the natural, drug and mass classes of business. We are positioned for growth, and I am exceedingly optimistic about the multiple benefits our products offer the consumer.”

As national VP of sales, Stall’s responsibilities include the sales and marketing aspect within the grocery, natural and other retail channels of the company’s natural, healthy-aging lines; RegiMEN for men and Monterey Bay Nutraceuticals for women. In 2014, the company started with a small retail presence. By the end of the year, the company expects to have established a national retail presence with high quality retailers.

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Supermodel Adriana Lima returns to Maybelline N.Y.

BY Antoinette Alexander

NEW YORK — Maybelline New York has announced that Brazilian supermodel Adriana Lima is returning to the brand. She previously served as global spokeswoman from 2003 to 2009.

Lima will make her Maybelline New York return in print and television advertising campaigns this summer.

The Maybelline New York veteran will rejoin a group of current spokeswomen that includes Christy Turlington, Emily DiDonato, Jourdan Dunn, Marloes Horst and a host of others.  
 
“We are honored to welcome back Adriana to our amazing roster of spokespeople,” said Jerome Bruhat, global brand president of Maybelline New York. “Globally, women admire not only Adriana’s beauty, but also her commitment to helping those in need. We are honored to partner with her again. Her passion for life and positive energy is undeniable. She truly is a Maybelline woman.”
   
Fluent in English, French, Italian, Spanish and her native language of Portuguese, Lima has traveled the world and feels a strong social duty to give back through philanthropy. She has found charity work that is dear to her heart as a mother through the St. Luke Foundation for Haiti that helps give expecting mothers access to medical services in a safe and respectful environment.
 
 

 

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GMDC introduces revamped website

BY Antoinette Alexander

COLORADO SPRINGS, Colo. — The Global Market Development Center has unveiled its revamped public facing website to include more responsive features, modern designs and user-friendly aspects.

The new GMDC site, GMDC.org, was officially introduced to GMDC members during the 2014 Health, Beauty and Wellness Marketing Conference in Orlando, Fla., marking GMDC’s 43rd HBW Conference.

Significant enhancements were made to GMDC’s previous website, a website that was recognized in 2008 by receiving a bronze iNOVA Award for best website in the Associations category.

New features include two microsites for GMDC’s annual Health, Beauty and Wellness and General Merchandise Marketing Conferences. These new microsites each display urgent messaging across the top of the page; four column navigation bars; slide out buttons for most frequently asked questions; and the most essential information conference attendees will need. Beyond navigation, each microsite features a Flickr photo gallery displaying photos from conferences occurring in the previous year.

Along with these enhancements, the website’s responsive design now automatically reformats and prioritizes menus and messaging across the entire web site on any device, whether browsing via desktop, tablet or smartphone. Other features on the new GMDC website include:

  • RSS feeds from trade partners and social media feeds;
  • A photo gallery on the homepage that pulls from GMDC’s Flickr account;
  • An events calendar that displaying GMDC*Connect events and upcoming conferences that GMDC will be attending; and
  • A content library compiling the latest research available to GMDC members.

While the new website follows a different format, most of the retrievable information that was available on the previous website remains the same, including conference schedules, downloadable research, GMDC news releases and the member directory.

“The GMDC total experience is about getting the most valuable information, accessing the latest industry research and making the best connections, whether you’re at a conference or on our website. Our new website truly accomplishes this, while also encompassing the organization’s atmosphere so that it can be seamlessly shared across channels with potential members and existing ones alike,” said Dave McConnell, president and CEO of GMDC.

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