BEAUTY CARE

Vermont’s Original adds to its Bag Balm line

BY David Salazar
LYNDONVILLE, Vt. — Vermont’s Original, maker of skin moisturizer Bag Balm, has launched the newest product in its line, Bag Balm Mega Moisturizing Soap.
 
The Mega Moisturizing Soap is a bar soap enriched with such original balm ingredients as lanolin, and scented with rosemary mint, and it has a suggested retail price of  $4.99. 
 
“We’re truly excited to continue expanding the Bag Balm brand. Moisturizing soap is a natural progression from the original balm,” Vermont’s Original CEO Jim Kelly said. “We wanted to bring something new to the market for dry skin sufferers who trust Bag Balm’s effectiveness and are looking for additional ways to get that benefit as part of their skin conditioning routine, so this is a great way for us to address those needs.”
 
Bag Balm Mega Moisturizing Soap is currently available in many Rite Aid stores and chain-wide at Kinney Drugs. The company is represented by The Emerson Group and is working actively to expand its distribution nationally. 
 
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Ulta’s Q4, full-year earnings lay groundwork for continued store growth

BY Marianne Wilson

BOLINGBROOK, Ill. — Ulta Beauty on Thursday reported a stellar fourth quarter that shows why many consider it one of the hottest retailers in the United States.  

The beauty products retailer also said it would open approximately 100 net new stores in 2017, and remodel 13 locations.   
    
Ulta Beauty’s net income for the quarter, ended Jan. 30, surged 30% to a better-than-expected $140.2 million, from $107.8 million in the year-ago period.

Net sales jumped 24.6% to $1.6 billion, also better than expected.

Total same-store sales, which include online commerce, rose 16.6%, driven by 10.9% growth in transactions and 5.7% growth in average ticket.

E-commerce sales grew 63.4% to $154.9 million from $94.8 million last year, representing 380 basis points of the total company comparable sales increase of 16.6%.

“The Ulta Beauty team delivered outstanding fourth quarter results, capping an exceptional year of sales and earnings growth while investing to drive market share gains and create sustainable long-term shareholder value,” said Mary Dillon, CEO, Ulta Beauty, which had 974 stores at the end of the fourth quarter. “We are confident in our outlook for continued success in 2017 … Our new brand pipeline is very healthy and we are particularly excited to announce the addition of the Estée Lauder Companies’ MAC brand, which will launch on Ulta.com and begin to roll out to stores this spring.”

The retailer offered a light forecast for its first quarter, saying it expects revenue in the range of $1.24 billion to $1.26 billion. Analysts had expected revenue of $1.28 billion.

For the full year, Ulta Beauty’s net income increased 28.0% to $409.8 million and net sales increased 23.7% to $4.9 billion. Same-store increased 15.8%, driven by 10.7% growth in transactions and 5.1% growth in average ticket. Retail comparable sales increased 13.4%.

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E.l.f. Beauty enjoying strong growth

BY Brian Berk

OAKLAND, Calif. — E.l.f. Beauty has struck gold by appealing to millennials, makeup enthusiasts and the Hispanic population. The company, which markets beauty products to all woman and whose products are in CVS, Target, Walmart and its own stores, saw net revenues increase 17% year over year in its fiscal fourth quarter. Adjusted net income rose by 36% year over year.

“Our first strategy is to build a great brand [and] e.l.f is an authentic brand that young diverse makeup enthusiasts love,” CEO Tarang Amin said Wednesday during the company’s earnings conference call. “Relative to the overall cosmetics category, we are twice as developed among millennial, over developed among Hispanics and have strong appeal was make-up enthusiasts. The consumers are driving categories. We know how to engage these consumers and they are our best advocates.”

Amin also credited its Beauty Scape influencer program for a strong fourth quarter. “We hosted a special e.l.f holiday celebration in Los Angeles with influencers or select base under their authentic ties to e.l.f. The event reached a combined audience of 76 million and helped us cross the 2 million follower remarks on Instagram. Through these activations we believe we can further build awareness and deepen engagement with our consumers.”

E.l.f’s loyalty program, Beauty Squad, was yet another sign of growth. “During the fourth quarter, we more than doubled enrollment and now have over a 190,000 Beauty Squad members. On average, these consumers shop elfcosmetics.com 30% more often and purchase 50% more during each visit versus non-members. We are enthusiastic about the potential of Beauty Squad to build deeper relationships with our consumers.”

2017 could see even bigger growth, with net sales expected to increase by 24% to 28%, Amin concluded.

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