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Venom Energy drink scores with major sports superstars

BY Allison Cerra

PLANO, Texas Dr Pepper Snapple Group has sank its teeth into the energy drink market with Venom Energy.

The beverage blend contains caffeine, l-carnitine, guarana, inositol, glucuronolactone, maltodextrin, ginseng and taurine. To promote the new beverage, Venom Energy has recruited athletes to promote its brand. They include:

  • Joe Johnson, Atlanta Hawks
  • Adam Jones, Baltimore Orioles
  • Milan Lucic, Boston Bruins
  • Lance Briggs, Chicago Bears
  • DeMarcus Ware, Dallas Cowboys
  • Kenyon Martin, Denver Nuggets
  • Pavel Datsyuk, Detroit Red Wings
  • Lance Berkman, Houston Astros
  • Jordan Farmar, Los Angeles Lakers
  • Joey Porter, Miami Dolphins
  • Max Talbot, Pittsburgh Penguins
  • Roger Mason, San Antonio Spurs
  • Patrick Willis, San Francisco 49ers
  • Lofa Tatupu, Seattle Seahawks

The Venom Energy athletes will participate in promotions and marketing campaigns and will be featured on in-store merchandising materials in their respective regions.

“From Berkman’s crushing homers to Ware’s devastating hits, the Venom Energy athletes play with energy and power that personifies the impact of the brand,” said Chanda Rhodes, director of marketing for Venom Energy. “Venom Energy awakens the power within and allows you to seize the moment.”

Venom Energy fruit punch, mango, regular and low-carbohydrate/low calorie offerings are available in 16.9-oz. resealable aluminum bottles at retailers nationwide for a suggested retail price of $2.39. Venom Energy regular and low-carbohydrate/low calorie offerings are also available at retailers in 4-packs of 16-oz aluminum cans for a suggested retail price of $6.99.

For additional information, visit www.venomenergy.com.

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Daisy Cottage Cheese offers opportunity for a fresh refrigerator make-over

BY Anna Mcgrath

DALLAS Daisy Cottage Cheese kicks off their “Freshen Up Your Fridge” contest to help encourage Americans to clean their refrigerators of unhealthy foods and replace them with more fresh, all-natural products.

One lucky grand prize winner will receive a year’s supply of Daisy Brand Cottage Cheese, a new Whirlpool Latitude refrigerator and an exclusive in-home visit by a registered dietitian to help teach them about healthier foods for their refrigerators.

“So many Americans try to eat healthy, but don’t realize that many foods contain unnecessary additives and preservatives,” said Kim Galeaz, registered dietitian. “I’m partnering with Daisy Brand Cottage Cheese to show how simple it is to freshen up your refrigerator and choose more great-tasting, nutrient-rich foods, like Daisy Brand Cottage Cheese.”

Entries are now being accepted until Aug. 31, 2009. Consumers can log on to www.freshenupyourfridge.com to enter and share why and how their eating habits could be improved through a fresh refrigerator makeover.

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Spam wants consumers to ban ‘monotony’

BY Allison Cerra

AUSTIN, Minn. To give their fans something else to chew on, this month the makers of Spam products are launching a multi-faceted ad campaign that will educate Spam users on how to spice up their everyday meals.

The new spot television, national print and radio advertisements, and revamped Web site, www.spam.com, play on the brand’s playful personality to give its fans real, useful ways to enjoy Spam products.

“Our goal is to build upon the recent success of Spam product sales by showing our consumers simple and creative ways to use Spam products more often,” said Dan Goldman, senior product manager of Spam. “These advertisements take everyday recipes a step further to say, ‘Spam products can banish mealtime monotony.'”

Launching a cohesive series of messages across all media  print, television, radio and web, brings to life the campaign’s theme. “Break The Monotony.”

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