BEAUTY CARE

Veet launches 28 Days of Beautiful application on Facebook

BY Antoinette Alexander

PARSIPPANY, N.J. — Hair depilatory brand Veet has announced the launch of the 28 Days of Beautiful Facebook application, a way for consumers to engage with the brand, share beauty secrets, receive exclusive offers and discounts, and get insider tips from the Veet Smooth Patrol — a panel of three celebrity experts in the fields of fitness, fashion and beauty.

The name of the application is a nod to the brand’s newest product launch: Veet ready-to-use wax strips for face and body, which promise to provide up to 28 days of smoothness. The app is formatted as a month-long calendar offering one tip, trick or value-special per day as revealed through a virtual peel-off tab that replicates the actual look and functionality of the EasyGrip tab on the new ready-to-use wax strips. Through July 31, 28 Days of Beautiful is accessible through the official brand Facebook page.

This also marks the first time that Veet has employed a panel of well-known industry personalities to speak to its consumers across multimedia platforms. The Smooth Patrol is comprised of beauty expert Polly Blitzer, fitness expert Terri Walsh and fashion and style expert Jill Martin.

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ModiFace introduces ‘ultimate’ virtual makeover app

BY Antoinette Alexander

NEW YORK — ModiFace, a provider of virtual makeover technologies and applications, announced on Thursday the launch of new virtual makeover technology for iPhones, iPads and Android phones/tablets.

"This is the result of an intense two years of [research and development] that focused on developing the most advanced, user-friendly and realistic virtual makeover experience ever created," ModiFace founder and CEO Parham Aarabi said. "Not only have we made a major upgrade to our core technology, but we also have added numerous features that redefine the traditional virtual makeover experience, including the Shade Creator, so that brands/users can add their own shades; SkinMatch, so that the application recommends the best products for a user’s skin tone; and the instant look gallery, which utilizes a user-uploaded photo as the model. These unique features, along with our facial recognition and store-finder capability, have resulted in an application that, true to its name, is the ultimate virtual makeover tool."

The Ultimate Beauty virtual makeover app, available on iPhones, iPads and iPods, is a successor to ModiFace’s MakeUp application and features:

  • On-device processing (thereby not requiring an Internet connection);

  • Facial recognition for accurately and instantly mapping the face (no longer needing to calibrate dots/points);

  • An instant look gallery that uses the user’s own photo as the model;

  • Featuring ShadeMatch technology for realistically showing shine, glitter and different textures/intensities;

  • More than 1,000 actual cosmetics shades and more than 20 hairstyles;

  • Unique touch features, including the ability to touch facial features (e.g., eyes, lips and cheeks) to activate makeover options;

  • Social network and sharing integration with email, saving, Facebook and Twitter support;

  • A Shade Creator where users/brands can create or add their own colors into the application;

  • Ability to save favorite products to be purchased/store-mapped at any time;

  • Where-to-buy mapping functionality in the United States and Canada with nearly 10,000 pre-programmed retailers and stores; and

  • Automatic SkinMatch technology that takes the user’s skin tone into account to suggest the best-matching foundation colors.

On Android phones and tablets, ModiFace is launching its MakeUp application with the on-device processing and ShadeMatch features noted above.

Both applications are available at the iTunes and Andoid App Stores.

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Coty Beauty unveils Beyonce Pulse fragrance

BY Antoinette Alexander

NEW YORK — Coty Beauty has announced the launch of the newest scent in the Beyonce Parfums portfolio, Beyonce Pulse, which will debut in September.

Pulse will join the Heat and Heat Rush collections. The launch of Pulse will be supported with global integrated sales and marketing activity, including a print and TV ad campaign starring Beyonce, to be featured in more than 60 countries. In addition, social media and online programs will speak to Beyonce’s global fan base via e-commerce, Twitter and Facebook. Pulse TV ads will begin airing in August.

"We are excited to follow the success of Beyonce Heat and Heat Rush with the launch of Pulse, sure to be another star fragrance for Beyonce Parfums," Coty Beauty SVP Steve Mormoris said. "Like Beyonce herself, Beyonce Pulse is powerful, feminine and one-of-a-kind. The woman who wears Beyonce Pulse is impossible to ignore."

Packaged in an inverted chrome bottle, Pulse makes a visual statement. "I’m very proud of the Pulse packaging," Beyonce said. "I wanted to do something completely out of the box and modern, so we created the upside-down, faceted bottle that highlights the blue juice inside. The chrome cap is inspired by my stage costumes, which I love because it incorporates fashion into the overall design … and I love fashion."

"Pulse truly is a game-changer in the category," Mormoris said. "We have been able to for the first time meld citrus and gourmand for a truly innovative product. That coupled with Beyonce’s signature energy and style makes Pulse distinctive in every way. It’s sure to become an iconic fragrance."

The Beyonce Pulse Collection will be available September at select perfumery chains and department stores across the globe.

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