BEAUTY CARE

Vaseline turns 140

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. Vaseline petroleum jelly, which is a Unilever brand, is celebrating its 140th anniversary with a new online campaign and the launch of a new cocoa butter variant, as well as new packaging.

Vaseline petroleum jelly was first discovered in 1859 by Robert Chesebrough, a 22-year-old chemist from Brooklyn, N.Y. Chesebrough traveled to Pennsylvania to study the oil extraction and refinement process and was drawn to a byproduct of the oil refinery process used by the riggers to help aid the healing of cuts and burns: petrolatum. He took some of the substance home with him and, after testing, discovered he could extract a skin-friendly version of the material. In 1870, Chesebrough introduced the product to the public as Vaseline petroleum jelly, and by 1974, it was being sold nationwide at the rate of a jar a minute.

To celebrate its history, Vaseline is compiling the ultimate list of uses by inviting fans to share how they flip for Vaseline petroleum jelly. The campaign coincides with the launch of new packaging that features a flip cap, making it easy to use with one hand. In addition, a new Vaseline petroleum jelly rich condition cocoa butter variant is joining original Vaseline petroleum jelly and Vaseline petroleum jelly baby on store shelves.

The success of Vaseline petroleum jelly can be attributed to its many uses, which range from skin care and beauty to athletic, household and more. In beauty, makeup artists keep the product handy to set makeup in place and prevent red lipstick from sticking to teeth. It can be applied to skin after shaving to soothe legs, to eyelids as a daily moisturizer and all over the body to act as a protective barrier.

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Energizer to acquire American Safety Razor

BY Antoinette Alexander

ST. LOUIS Energizer Holdings emerged as the winning bidder for American Safety Razor in bankruptcy court proceedings, inking a deal to buy substantially all of ASR’s assets for $301 million in cash and the assumption of certain liabilities.

The acquisition is subject to regulatory approval. Energizer is the parent company of Schick Wilkinson Sword, the second-largest manufacturer and marketer of men’s and women’s wet-shave products in the world.

 

With more than 135 years of experience, ASR is the fourth-largest manufacturer and distributor of wet-shave products, and is a supplier of private-label razors and blades. Its value-priced products are sold throughout the world to mass merchandisers, drug stores and supermarkets under store brand names, as well as under ASR’s brands, including Magnum, X5, Matrix 3, Mystique and Personna.

 

 

According to Ward Klein, CEO of Energizer, the addition of ASR’s foothold in the private-label wet-shave business “provides an important strategic fit and opportunity for the Energizer personal care business.” Energizer plans to maintain and further strengthen ASR’s private-label business.

 

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‘Bieber Fever’ hits beauty aisle

BY Antoinette Alexander

NEW YORK Nicole by OPI has teamed up with 16-year-old singing sensation Justin Bieber to introduce the One Less Lonely Girl collection of nail polish.

Inspired by the superstar’s hit songs and persona, the collection will launch with six new Nicole by OPI nail lacquer shades available exclusively at Walmart beginning in December. Subsequently, Nicole by OPI will unveil eight more nail lacquer shades for the One Less Lonely Girl collection, available beginning in January 2011 at Walmart and in February 2011 at select Target, Sears and Ulta stores, as well as other retail locations.

 

The first six new Nicole by OPI nail lacquers in the One Less Lonely Girl collection include:

  • One Less Lonely Glitter: A pale purple;
  • Prized Possession Purple: A vibrant grape;
  • Give Me the First Dance: A sexy silver;
  • Me + Blue: A metallic deep blue;
  • OMB!: A metallic red; and
  • Step 2 the Beat of My Heart: A heart-filled hue.

 

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