BEAUTY CARE

Vaseline targets men’s market

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. Vaseline, a Unilever brand, is entering the men’s skin care market with its first line of products designed just for him.

“Vaseline Men is a natural evolution for our brand,” stated Srini Sripada, Unilever brand director for Vaseline. “Vaseline is the No. 1 lotion used currently by men and we believe it is a category where there is plenty of room for growth. We wanted to provide men with hand, face and body lotions that serve their specific skin care needs whether everyday care or problem solving.”

The collection, available beginning in July, includes lotion for the body, hands and face. There’s also the new Lever 2000 Vaseline Men Skin Hydrating Body & Face Bar.

Vaseline is support the launch through in-store marketing initiatives including live in-store demonstrations and education, at-shelf sampling, in-store signage and displays, online retail samples and instant redeemable coupons. These programs will begin rolling out in late July and will continue to expand through the end of October.

Suggested retail prices range between $2.09 and $5.99.

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BEAUTY CARE

Target introduces SheaMoisture skincare line

BY Antoinette Alexander

MINNEAPOLIS Target has debuted a new line of certified natural and organic skin care products made exclusively for ethnic skin.

“SheaMoisture is more than a new line of body and beauty items,” stated Greg Cunningham, Target’s director of multicultural marketing. “All of our SheaMoisture products utilize high concentrations of pure Shea Butter, which is one of the most effective natural skin conditioners and moisturizers. This is an exceptional personal care solution for our guests with dry and special skin care needs.”

The SheaMoisture line was developed in partnership with Sundial Brands, the privately owned African American skin care company that also developed and distributes the Nubian Heritage line.

The line includes SheaMoisture Body Wash, SheaMoisture Soap, SheaMoisture Lotion, SheaMoisture Body Scrub and SheaMoisture 100 percent Shea Butter. Target also introduced SheaMoisture Shave, a personal care solution for men experiencing ingrown hairs and razor bumps.

SheaMoisture is available at select Target stores nationwide and at Target.com. The prices range from $1.99 to $19.99.

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Sephora debuts touch-screen Scentsa fragrance locator

BY Antoinette Alexander

SAN FRANCISCO Beauty retailer Sephora has announced the introduction of a new device to select stores that will help consumers find a new fragrance or an old favorite.

The custom program, dubbed Scentsa Fragrance Finder, is the brainchild of Jan Moran, a fragrance expert and author of the “Fabulous Fragrances” book series.

Using touch-screen technology, the interactive wall-mounted screen found in the fragrance area is a tool for not only Sephora’s fragrance experts but also for customer “play.” With the tap of a finger on the large-screen display, users can navigate the program to find detailed information on the latest fragrances, discover fragrances from the same fragrance family, view images, run videos or find thousands of reviews on a time-honored favorite from around the world. Scentsa allows shoppers to search by brand name, fragrance name, fragrance notes or best sellers.

The program will roll out to select Sephora locations in New York City, Chicago, Las Vegas, Orlando, Dallas, Atlanta, Honolulu, Massachusetts, California, New Jersey and Washington DC.

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