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Vandor launches line of travel cups, mugs; adds Grateful Dead license

BY Rozanne Gelbinovich

SALT LAKE CITY — Vandor is introducing a line of acrylic travel cups and ceramic travel mugs to its lineup of products featuring legendary licenses, and also has added the Grateful Dead to its roster of pop icon licenses.

The Grateful Dead license embodies the philosophy and spirit of the sixties counterculture movement, according to the company. The licensed line will include drinkware, tin totes, stationary, shopper totes and clocks featuring highly recognizable Grateful Dead imagery.

The acrylic travel cups and double wall ceramic travel mugs will be introduced in January. The former will debut in 11 different designs, each prominently displaying one of Vandor’s legendary licenses. The 18-oz. cups come with a secure lid and a color-coordinated straw. They are double walled to keep drinks cold and avoid condensation, and are made of durable BPA-free plastic. Each of the 12-oz. travel mugs will feature 1-of-8 licenses. They have a silicone lid and double wall construction, which keeps drinks hot. The mugs are microwave and dishwasher safe.

“Products and pop icons are being packaged for seasonal appeal around Mother’s and Father’s Day, Back to School, holiday gift giving and more,” said Stacey Dobkins, Vandor’s VP licensing and marketing. “Vandor will also help retailers capitalize on the many milestones enjoyed by our legendary licensed properties with special displays throughout the year.”

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Weis Markets presents $100,000 to Wounded Warrior Project

BY Michael Johnsen

BLOOMSBURG, Pa. — Weis Markets on Monday presented $100,000 to Wounded Warrior Project, an organization that raises awareness and enlists public support for the needs of injured service members.

This donation is part of the national Believe in Heroes initiative and is the result of a joint, in-store promotion between Weis Markets and Wounded Warrior Project. In support of this program, Weis customers purchased more than 100,000 Believe in Heroes silicone bracelets in November.

Weis Markets’ Bloomsburg store associates presented the check to Jeff Combs, who is a warrior outreach coordinator for Wounded Warrior Project.

“We are enormously proud of our customers for their support of the Wounded Warrior Project through its Believe in Heroes program,” stated Kurt Schertle, Weis Markets SVP sales and merchandising. “They’re supporting a program that recognizes and assists more than 39,000 members of our nation’s armed forces who were wounded in recent military conflicts, and hundreds of thousands more who are estimated to be recovering from the invisible wounds of wars, including post traumatic syndrome, traumatic brain injury and depression.”

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Procter & Gamble, Mobeam partner on mobile couponing system

BY Antoinette Alexander

SAN FRANCISCO — Procter & Gamble is partnering with technology company Mobeam to bring the first-ever fully mobile couponing system to market.

The innovation, created by mobeam of California, makes electronic coupons presented on a phone or other mobile device scannable, so shoppers need only their phones or handhelds, not a stack of coupons, at checkout.

Couponing represents a growing $3.7 billion segment of the consumer packaged goods market in North America, with more than 300 billion coupons distributed every year and redemption on the increase as consumers strive for greater value and savings. And while smartphones are supporting users and simplifying life in a host of new ways, until now, phone couponing has not been an option because bar codes displayed on mobile phone screens are invisible to commonly used in-store laser scanners.

Mobeam technology converts — or mobeams — the bar code data into a beam of light that can be read by bar code scanners already found at store checkout counters. No additional point-of-sale equipment is needed.

P&G developed a partnership with mobeam through P&G’s open innovation Connect+Develop program. The P&G and mobeam partnership is aimed at exploring and testing a new method for consumers to redeem — and retailers to accept — coupons at the point of sale.

The next step in the partnership is to work with the mobile communications industry to add the mobeam application into handheld phones and then to test the application and process with shoppers and selected retailers.

Mobeam is working with handset manufacturers to engineer its light-based communications technology into new lines of handsets. P&G, mobeam and other partners expect to test the technology in market in 2012.

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