Valentine’s Day sales to increase 3.2%, report finds
LOS ANGELES — Consumers expect to spend slightly more on Valentine’s Day merchandise this year than last year, according to a report by market research firm IBISWorld.
The report forecasts spending of $134.08 per person, compared with last year’s $133.99. Total revenue for the holiday is expected to grow by 3.2%, to $20.8 billion, despite incomes and consumer sentiments remaining below what they were before the recession.
"Although overall spending will increase slightly, consumers are still watching their wallets, and spending on expensive items will suffer as a consequence," IBISWorld industry analyst Lauren Setar said. "Due to these trends, Valentine’s Day purchases are expected to trend toward conventional gifts, giving candy and flowers an edge this year."
In terms of particular product categories, spending on greeting cards is expected to increase 0.4% from 2012 to $866 million; candy sales are expected to increase by 4.3% to $2.89 billion; jewelry sales will increase by 2.2% to $1.61 billion; flower sales will increase by 5.7% to $1.78 billion; dining out will increase by 2.9% to $9.95 billion; clothing and lingerie sales will increase by 1.8% to $1.26 billion.
Popchips to launch Katy Perry-inspired flavor
SAN FRANCISCO — Pop singer Katy Perry will leave her mark on the newest flavor from snack brand Popchips, the company said Friday.
Popchips said it would launch Katy’s Kettle Corn, described as sweet and salty, at Target stores this month. Perry joined the company in July 2012 as an investor and creative partner and expressed an interest in creating a signature flavor of the snack.
"Popchips had never ventured into sweet territory before, but I wanted to add my personal touch when creating a flavor," Perry said. "So I rallied behind the idea of kettle corn. When I snack, I crave a little bit of sweet and a little bit of salt, but I had yet to find a healthier way to satisfy those cravings."
The packaging will feature a mix of pink and purple colors and a spotlight to the heart over the "i" in the Popchips logo, the company said.
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Simply Orange Juice mixes up new blends
APOPKA, Fla. —Simply Orange Juice announced three new additions to their lines of Simply Orange Juice and Simply Lemonade varieties: tangerine and banana under the Simply Orange Juice brand, and a blueberry variety from Simply Lemonade.
“More than ever, consumers are seeking variety in their beverage choices. To meet the demand for new flavors, we are offering refreshing new twists on classic favorites,” said Allison Higbie, group director of marketing for Simply Beverages. “Our new lemonade and orange juice blends are all-natural and are made with only not-from-concentrate juices.”
Launching this month, Simply Orange with Tangerine and Simply Orange with Banana will join the Simply Orange blend family, which includes mango and pineapple varieties. Both blends are gently pasteurized and loaded with a full day’s supply of vitamin C.
Simply Lemonade with Blueberry is all-natural, combining the great taste of Simply Lemonade with pureed blueberries to create a balanced, sweet-and-tart flavor sensation. This delicious drink can be enjoyed at any time throughout the day and by lemonade lovers of all ages. Simply Lemonade with Blueberry joins the Simply Lemonade family of raspberry and mango varieties.
All three new Simply Beverage varieties are available in the brand’s 59-oz. carafe and can be found in the chilled juice section of grocery stores nationwide.
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