BEAUTY CARE

Valeant’s Kinerase brand to make charitable donations as part of campaign

BY Antoinette Alexander

BRIDGEWATER, N.J. — Valeant Pharmaceuticals has announced the launch of the "Change Your Skin, Change Your Life" campaign, in which its Kinerase brand will make three charitable donations in 2011.

Each donation, which will be made in June, September and December, will be decided upon by consumer suggestions on the Kinerase Facebook page. Participants will submit their favorite charities and then vote on the ones they like. The charity with the most votes will be the beneficiary of Kinerase’s donation.

Each donation will consist of 20% of the proceeds of sales of a selected product for a one-month period at Ulta. The first product will be the Kinerase lotion in June; the second will be the Kinerase intensive eye cream in September; and the last will be the Kinerase cream in December. Voters now can submit the name of their favorite charity. The winning charity will be announced on May 31.

"’Change Your Skin, Change Your Life’ is about bringing the consumer closer to the brand," Kinerase director of marketing Jennifer Smoot said. "By engaging consumers directly via Facebook and allowing them to make influential decisions for the brand, we hope to increase brand awareness and make a difference at the same time."

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Sunstar Americas expands flossers portfolio for Gum brand

BY Antoinette Alexander

CHICAGO — Sunstar Americas announced the recent introduction of its newest entries into the flosser category: Gum Eez-Thru flossers with vitamin E and fluoride, and Gum Eez-Thru mint flossers in a new value size.

"As one of the leading flosser brands, Gum is always working to create unique products that provide additional oral health benefits to satisfy this growing consumer demand," Sunstar Americas senior marketing manager Nikki Lockett said. "Research has shown that consumers want their flosser products to do more than simply remove food between teeth; they [also] want added benefits at a great value."

Citing Nielsen data ended March 12, the company stated that the flosser category currently drives $55 million in annual sales, up $6 million, or 12%, from last year.

Providing multiple benefits in a one-step process is one of the many aspects that makes Gum products convenient, according to the manufacturer. Gum brand’s specialized flosser line promises to provide multiple product designs to meet consumers’ specific needs, such as hard-to-reach back teeth.

Gum Eez-Thru Flossers with vitamin E and fluoride come in a package of 90 and feature an icy mint flavor. The original Gum Eez-Thru mint flossers are now available in a new 150-count size to offer consumers greater value.

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Arizona Sunwash introduces Solise

BY Antoinette Alexander

PHOENIX — Arizona Sunwash has announced the launch of Solise, which it is positioning as the world’s first body wash and hand wash that combines cleansing with long-lasting UVA/UVB SPF 15 sunscreen.

"Our unique formula employs natural soy emollients to bind the sunscreen with the body’s natural oils. You simply lather, rinse and towel-dry as usual for full SPF 15 protection. Solise leaves your skin soft and smooth without the greasy residue typical of most sunscreens," said Michael Doyle, partner of Arizona Sunwash and creator of Solise’s emulsion formula.

Solise has received the Skin Cancer Foundation’s seal of recommendation. To earn the seal, a manufacturer must provide scientific data showing that its product sufficiently and safely aids in the prevention of sun-induced damage to the skin and verifies the SPF claim.

All Solise skin care washes are tested according to Food and Drug Administration guidelines, are noncomedogenic, not tested on animals and made in the United States, the company stated.

Solise body wash and Solise hand wash are available online at Solise.com, Amazon.com and at select retail stores nationwide. The price is $13.99.

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