CENTER STORE

V8 V-Fusion rolls out two on-trend varieties

BY Allison Cerra

CAMDEN, N.J. V8 V-Fusion has introduced two additions of its popular beverage line, featuring superfruits.

Goji Raspberry and Passionfruit Tangerine flavors contain 100% juices, with each 8-ounce glass provides a full serving of vegetables (1/2 cup) and a full serving of fruit (1/2 cup), plus essential antioxidant vitamins A, C and E.

“While our product continues to be popular among adults, we are hearing from more and more moms that they purchase V8 V-Fusion 100% juice for the entire family,” says Sophia Arsenlis, brand manager, V8 V-Fusion, Campbell Soup Company.

The addition of Goji Raspberry and Passionfruit Tangerine brings the V8 V-Fusion juice portfolio to 10 juice blends, including Acai Mixed Berry, Pomegranate Blueberry, Pomegranate Blueberry Light, Strawberry Banana, Strawberry Banana Light, Peach Mango, Peach Mango Light and Tropical Orange.

V8 V-Fusion Goji Raspberry and Passionfruit Tangerine 100% juices are available at most grocery, mass merchandise and convenience stores nationwide. Suggested retail price ranges from $1.69 to $3.99, depending on the size. V8 V-Fusion 100% juices are available in 46-ounce and 12-ounce bottles. For more information, visit www.v8juice.com.

KelloggsDRSNhttp://www.centerstoregrowth.com

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

Report: U.S. Organic sales grow by 17.1% in 2008

BY Allison Cerra

GREENFIELD, Mass. U.S. sales of organic products, both food and non-food, reached $24.6 billion by the end of 2008, growing an impressive 17.1% over 2007 sales despite tough economic times, according to the Organic Trade Association, which made available final results from its 2009 Organic Industry Survey.

While the overall economy has been losing ground, sales of organic products reflect very strong growth during 2008.

“Organic products represent value to consumers, who have shown continued resilience in seeking out these products,” said Christine Bushway, OTA’s Executive Director.

The survey, conducted by Lieberman Research Group on behalf of OTA, measured the growth of U.S. sales of organic foods and beverages as well as such non-food categories as organic fibers, personal care products and pet foods during 2008. Results show organic food sales grew in 2008 by 15.8% to reach $22.9 billion, while organic non-food sales grew by an astounding 39.4% to reach approximately $1.65 billion. As a result, organic food sales now account for approximately 3.5 percent of all food product sales in the United States.

“This marks another milestone for the organic food market,” said Bushway.

With tough economic times, consumers have used various strategies in continuing to buy organic products. Because most venues now offer organic products, consumers have the opportunity to shop around. Increased use of coupons, the proliferation of private label brands, and value-positioned products offered by major organic brands all have contributed to increased sales.

The final report of the Organic Trade Association’s 2009 Organic Industry Survey is now available: http://www.ota.com/bookstore/2.html.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

Hydrive Energy expands energy drink line with new product

BY Allison Cerra

RYE, N.Y. Hydrive Energy is extending their line of enhanced water energy drinks into a convenient and delicious new edible form – a full power energy soft chew.

Hydrive Energy Chews deliver all the benefits of Hydrive Energy Drinks – great taste, vitamins, electrolytes, antioxidants, and a full power energy boost – in a non-liquid form that can be enjoyed anywhere, anytime.

“Hydrive Energy Chews will appeal to people looking for the boost of an energy drink without having to drink,” said Brian O’Byrne, CEO of Hydrive Energy. “The idea of being able to conveniently get an energy boost at any time – on-the-go, biking, yoga or just sitting at your desk – was incredibly appealing to folks we talked to and is exactly what they want. They loved the idea that these chews taste great and provide nutrients in addition to energy.”

Hydrive Energy Chews come in foil pouches containing 4 individually wrapped chews. The chews are available in two flavors – Orange Burst and Berry Burst (coming in June). A pouch of chews contains 400% RDI of Vitamin C, 200% of Vitamin B3, B5, B6, and B12, 20% Calcium, plus 160-mg of caffeine (equal to about 2 cups of coffee). The chews have been specially formulated to provide a long-lasting, time-released boost of energy without the crash or jitters associated with other energy products.

Hydrive Energy Chews will be supported by local and national television advertising beginning May 4. Hydrive Energy Chews are available online at the Hydrive Web site, www.hydriveenergy.com as well as at select stores around the country.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?