CENTER STORE

V8, PBH team up to address the ‘vegetable gap’

BY Allison Cerra

CAMDEN, N.J. Campbell Soup Co., the maker of V8 juice, is teaming up with Produce for Better Health Foundation to help teach people about great-tasting and simple ways to get more vegetables in their diet every day.

Addressing this “vegetable gap” is the mission of PBH, which partners with the Centers for Disease Control and Prevention to help educate people about the importance of eating vegetables and fruit through its “More Matters” campaign.

“Vegetables come in all shapes and sizes – what’s important is to find the ones you enjoy because you are likely to eat more of them and develop long-term, healthy eating habits,” said Elizabeth Pivonka, PhD, RD, president of produce for Better Health Foundation. “Taking small steps such as including 100% vegetable juice throughout your daily routine can add up to big changes in your overall diet and, ultimately, total health. What’s great about V8 juice is that there are so many options to choose from to meet a variety of tastes and hectic lifestyles.”

A primary goal for PBH for its “More Matters” campaign is to remind people that all forms of vegetables and fruit count toward meeting the government recommendation. Through this initiative, PBH helps spread the word to schools, supermarkets and health professionals with everything from tips to recipes.

To further encourage people to get their vegetables, the makers of V8 products are launching a new ad campaign to reinforce how all forms of vegetables “count.” The ads include a “vegetable counter” that appears over the heads of men and women, showing how drinking V8 100% vegetable juice helps them get closer to those all-important five servings. In fact, one 12-ounce bottle of V8 100% vegetable juice provides three of the recommended five daily servings.

For more information about the portfolio of V8 products, visit www.v8juice.com.

KelloggsDRSNhttp://www.centerstoregrowth.com

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PepsiCo announces new business unit

BY Allison Cerra

PURCHASE, N.Y. In anticipation of the previously-announced mergers with its two largest bottlers, The Pepsi Bottling Group and PepsiAmericas, PepsiCo announced plans to form a new entity comprising the bottling businesses, effective upon closing of the mergers. The new unit will be called PepsiCo Bottling North America.

PBNA will comprise all current PBG and PAS operations in the United States, Canada and Mexico, and will account for about three-quarters of the volume of PepsiCo’s North American bottling system, with independent franchisees accounting for the rest. It will focus on integrating the two bottling businesses into a lean, nimble and highly-efficient organization. PBNA will be separate from the brand-oriented PepsiCo Americas Beverages unit, which will continue to oversee independent bottlers and Gatorade and Tropicana operations. The separation will allow greater focus for both units and enable PBNA to continue producing and distributing “allied brands” not owned by PepsiCo.

In addition to the merger, Eric Foss, current chairman and CEO of PBG, the world’s largest bottler of PepsiCo beverages, will become CEO of the new bottling unit, reporting to PepsiCo chairman and CEO Indra Nooyi.

Current PBG and PAS operations in Europe and Russia will be managed by PepsiCo Europe when the mergers are completed.

In naming Foss to lead PBNA, PepsiCo is engaging one of the beverage industry’s most experienced executives. “Eric is an extraordinarily talented executive with tremendous knowledge of and love for the bottling business,” Nooyi said. “We are fortunate to have him lead this new unit.”

Added Foss, “I am extremely excited to lead the new bottling entity. Our focus will be to create a bigger, stronger and faster organization that can better serve our customers and accelerate our growth in North America. I am eager to work with the talented people across PAS, PBG and PepsiCo to reenergize our beverage business, drive profitable growth for our customers and sustain a high performance and compelling environment for our people. It is great to re-join the PepsiCo team, and I look forward to accelerating our potential to become a more unified and integrated beverage system.”

In order to facilitate a smooth integration of the bottling businesses, PepsiCo will establish a special advisory board. Among its members will be: Eric Foss; Indra Nooyi; Robert Pohlad, chairman and CEO, PepsiAmericas; and Craig Weatherup, founding chairman and CEO of The Pepsi Bottling Group, who retired in 2003. Prior to his PBG tenure, Weatherup served as CEO of The Pepsi-Cola Company and president of PepsiCo.

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Duane Reade rolls out DR Delish product line

BY DSN STAFF

NEW YORK Duane Reade’s new private-label offering, dubbed DR Delish, is one more indicator that the Manhattan-based retailer is forging ahead with its turnaround plans and taking steps to further meet the shopping needs of New Yorkers.

DR Delish debuted with an array of new products including all-natural and gluten-free trail mixes, vitamin-enhanced teas without artificial colors or flavors, 100% juices, all-natural baked potato crisps with zero cholesterol, and soy snacks made without trans fats. In all, 25 new products debuted and are now available at all 252 Duane Reade stores in metropolitan New York.

The retailer will launch additional products in time for the 2009 holiday season, and by the end of 2009 more than 100 products will be available under the DR Delish brand. Upcoming products will include Organic Lemonade, Belgian Chunk & Chip Cookies, Soy Crisp Caramel Chips and a variety of 100% Arabica coffee blends.

This announcement is one component of Duane Reade’s transformation under the watch of chairman and CEO John Lederer, who took the helm in April 2008. As part of the ongoing makeover, management is revamping the in-store shopping experience and recently launched new branding and advertising campaigns, as previously reported by Drug Store News.

In light of the wobbly economy and a desire to attract shoppers with exclusive offerings, retailers have been increasingly pushing their private label initiatives and Duane Reade is no exception. In the most recent quarterly conference call in July, Lederer said the company had introduced a number of exclusive front-end products that are driving category performance and, over the next few months, it would introduce 1,200 to 1,400 new private label products, including an apt. 5 reconfiguration in beauty.

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