HEALTH

V8 enters energy market

BY Michael Johnsen

CAMDEN, N.J. — Campbell Soup on Tuesday announced the company is expanding its V8 franchise into the fast-growing energy drink category with two new products: V8 V-Fusion + Energy drinks and V8 Energy Shots.

Sales of energy shots reached $173.9 million across food, drug and mass (minus Walmart) for the 52 weeks ended April 17, representing growth of 43.5% compared with the prior year, according to SymphonyIRI Group data.

Campbell will be positioning its V8 brands as healthier alternatives to most energy drinks on the market today. Each nutritious beverage will provide one combined serving of vegetables and fruit, as well as green tea extract, which provides a natural energy boost. “We are branching into the energy drink market with the kinds of nutritious beverages that V8 is known to deliver,” V8 Beverages VP Dale Clemiss said. “People can now feel good about drinking an energy drink or shot with a combined serving of vegetables and fruit and powered naturally by green tea.”

V8 V-Fusion + Energy drinks already are available in 2,400 Walmart stores beginning this month. The drinks are available in 8-oz. slim cans in two flavors, pomegranate/blueberry and peach/mango, for $3.98 for a six-pack. For a limited time, select locations will offer two cans for $1, while supplies last.

V8 Energy Shots are available at participating convenience stores, supermarkets and drug stores in Colorado, Florida and Minnesota for the suggested retail price of $2.99 per 2.5-oz. shot and $4.99 for a two-pack.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
HEALTH

Winners of second Magnum ‘Live Large’ Project perform at Miami’s Spring Fest

BY Michael Johnsen

PRINCETON, N.J. — Church & Dwight and hip-hop artist Chris “Ludacris” Bridges on Friday named the five winners of the Magnum "Live Large" Project 2. The emcees, voted in by users on YouTube, performed live on stage with Ludacris in front of 20,000 fans at Miami’s Spring Fest music festival this past Sunday.

Rappers Marv Won from Detroit; PH from Brooklyn, N.Y.; LMS from Miami; Prince EA of St. Louis; and Dirtbag Dan from San Jose, Calif., beat out nearly 1,800 emcees to be crowned this year’s champions. "I know first-hand how it was being an aspiring artist, and I’m a firm believer in the Magnum ‘Live Large’ Project and the opportunity the makers of Magnum condoms are giving these emcees," Ludacris said.

Church & Dwight this spring sponsored emcee competitions in Detroit, San Francisco, New York and Miami, calling on aspiring rappers to come out and compete. The artists competed live and the top three rappers from each city were selected to appear on YouTube for a national vote to uncover the top rapper in each region.

To see video of the winners, click here.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
HEALTH

Enfamil maker launches ExpectingBaby app

BY Allison Cerra

GLENVIEW, Ill. — The company behind Enfamil baby formula has introduced a new mobile application for expecting mothers.

ExpectingBaby is a free app that provides a mom-to-be with customized week-by-week updates on her child’s development and helps manage preparations in anticipation of baby’s arrival, Enfamil maker Mead Johnson said.

ExpectingBaby is available for free download at Enfamil.com/app or via the Apple iTunes Store.

“We are excited about ExpectingBaby because it allows moms-to-be to celebrate and learn more about their pregnancies through a variety of engaging, educational tools," SVP and U.S. general manager Tim Brown said. "When labor begins, the app even helps track contractions, provides directions to the nearest hospital and alerts family and friends using a one-step notification system.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?