Use of social media tools by ‘Life…supplemented’ aids Vitamin Angels partnership
WASHINGTON The Council for Responsible Nutrition Foundation’s “Life…supplemented” campaign donated $10,000 to Vitamin Angels, a nonprofit organization dedicated to providing micronutrients to children in need around the world, CRN announced Tuesday.
As part of the “Life…supplemented” campaign’s America’s Wellness Challenge Sweepstakes, CRN donated $1.00 for the first 10,000 consumers who took the free online wellness tool My Wellness Scorecard during the sweepstakes period.
“I would like to thank the ‘Life…supplemented’ campaign for helping Vitamin Angels to reach children all over the world and giving them a chance for a healthier life,” stated Vitamin Angels founder and president Howard Schiffer.
The “Life…supplemented” campaign built buzz around America’s Wellness Challenge by reaching health-conscious consumers through a variety of social media channels including Twitter under wannaBwell, updates on its Facebook page, and through the campaign’s Web site. Guiding the campaign’s social media initiative was the “Life…supplemented” Social Media Advisory Board, a group of seven influential bloggers with an interest in wellness issues: Andrea Metcalf, Fit Today; Cascia Talbert, Healthy Moms; Christine Peterson, Foresight; Danielle Omar, Food Confidence; Jenn Fowler, Frugal Upstate; Liz Scherer, Flashfree; and Sheryl Kraft, HealthyWomen.org.
“The support we received from the ‘Life…supplemented’ Social Media Advisory Board in spreading the word about our efforts to raise money for Vitamin Angels was absolutely essential,” stated Judy Blatman, SVP communications for CRN Foundation. “Thanks to these social media gurus and their followers, readers and on-line social communities, we reached our donation goal in less than six weeks. … This kind of effort is a testament to the power and possibilities of social media.”
Alabama to implement e-tracking program to block PSE sales
WASHINGTON The Consumer Healthcare Products Association on Tuesday expressed its support for Alabama law HB 528, signed into law by Gov. Bob Riley, that calls for implementation of a real-time electronic sales tracking system to block illegal purchases of cold and allergy medicines containing pseudoephedrine.
CHPA also commended Rep. Frank McDaniel, D-DeKalb and Marshall, and Sen. Lowell Barron, D-DeKalb, Jackson and Madison, for securing bipartisan support for this important piece of legislation which passed through both chambers unanimously.
Alabama joins nine other states — Arkansas, Illinois, Iowa, Kansas, Kentucky, Louisiana, Oklahoma, Missouri, and Washington — that have adopted e-tracking.
“We applaud Gov. Riley and the Alabama legislature for implementing a solution that will fight domestic meth production while maintaining consumer access to important cold and allergy medications,” stated Linda Suydam, president of the Consumer Healthcare Products Association. “This system offers an effective solution to reducing meth labs and is the only solution that works across state lines.”
The makers of PSE-containing medicines are providing an industry-funded system to allow law enforcement to identify “smurfers” or those who try to illegally violate limits in state and federal law on the amount of PSE-containing medicines individuals can purchase in a given period of time. E-tracking poses no new barriers to consumers, collects only the information already required under federal law, and enables law enforcement to find the meth labs that would otherwise go undetected.
According to a recent poll conducted by David Binder Research, more than three-fourths of Alabama voters support an e-tracking system. The poll also found that voters believe e-tracking will help law enforcement receive the information they need to identify those who are purchasing illegal amounts of medicines containing PSE. As many as 78% of those surveyed agree that e-tracking will be “a huge help to law enforcement.”
Cobroxin to be featured on morning talk show
DELRAY BEACH, Fla. XenaCare announced Wednesday that its over-the-counter pain reliever, Cobroxin, will be featured on a segment of “The Balancing Act,” a morning show that airs on Lifetime Television.
“As the only morning show in the United States dedicated specifically to educating, inspiring and empowering women, ‘The Balancing Act’ reaches an important segment of Cobroxin consumers,” stated Frank Rizzo, president and CEO of XenaCare. “We look forward to working closely with ‘The Balancing Act’s’ hosts, Beth Troutman and Kristy Villa, to help continue to educate viewers about Cobroxin and its added benefits over traditional pain relievers.” he concluded.
Cobroxin contains minute quantities of cobra venom — manufactured in accordance with the Homeopathic Pharmacopeia of the U.S. — as its active ingredient.
The segment is slated to air May 17 and May 31 and will feature an interview with Rik Deitsch, chairman and CEO of Nutra Pharma Corporation, the company that developed and currently manufactures Cobroxin.
Cobroxin currently is available as an advanced oral spray for treating migraine headaches, neck aches, shoulder pain, cramps, lower back pain, and neuralgia and also is available as an advanced topical gel for treating joint pain and pain associated with repetitive stress and arthritis, the company stated.