HEALTH

Use of social media tools by ‘Life…supplemented’ aids Vitamin Angels partnership

BY Michael Johnsen

WASHINGTON The Council for Responsible Nutrition Foundation’s “Life…supplemented” campaign donated $10,000 to Vitamin Angels, a nonprofit organization dedicated to providing micronutrients to children in need around the world, CRN announced Tuesday.

As part of the “Life…supplemented” campaign’s America’s Wellness Challenge Sweepstakes, CRN donated $1.00 for the first 10,000 consumers who took the free online wellness tool My Wellness Scorecard during the sweepstakes period.

“I would like to thank the ‘Life…supplemented’ campaign for helping Vitamin Angels to reach children all over the world and giving them a chance for a healthier life,” stated Vitamin Angels founder and president Howard Schiffer.

The “Life…supplemented” campaign built buzz around America’s Wellness Challenge by reaching health-conscious consumers through a variety of social media channels including Twitter under wannaBwell, updates on its Facebook page, and through the campaign’s Web site.  Guiding the campaign’s social media initiative was the “Life…supplemented” Social Media Advisory Board, a group of seven influential bloggers with an interest in wellness issues: Andrea Metcalf, Fit Today; Cascia Talbert, Healthy Moms; Christine Peterson, Foresight; Danielle Omar, Food Confidence; Jenn Fowler, Frugal Upstate; Liz Scherer, Flashfree; and Sheryl Kraft, HealthyWomen.org.

“The support we received from the ‘Life…supplemented’ Social Media Advisory Board in spreading the word about our efforts to raise money for Vitamin Angels was absolutely essential,” stated Judy Blatman, SVP communications for CRN Foundation. “Thanks to these social media gurus and their followers, readers and on-line social communities, we reached our donation goal in less than six weeks. … This kind of effort is a testament to the power and possibilities of social media.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

Alabama to implement e-tracking program to block PSE sales

BY Michael Johnsen

WASHINGTON The Consumer Healthcare Products Association on Tuesday expressed its support for Alabama law HB 528, signed into law by Gov. Bob Riley, that calls for implementation of a real-time electronic sales tracking system to block illegal purchases of cold and allergy medicines containing pseudoephedrine.

CHPA also commended Rep. Frank McDaniel, D-DeKalb and Marshall, and Sen. Lowell Barron, D-DeKalb, Jackson and Madison, for securing bipartisan support for this important piece of legislation which passed through both chambers unanimously.

Alabama joins nine other states — Arkansas, Illinois, Iowa, Kansas, Kentucky, Louisiana, Oklahoma, Missouri, and Washington — that have adopted e-tracking.

“We applaud Gov. Riley and the Alabama legislature for implementing a solution that will fight domestic meth production while maintaining consumer access to important cold and allergy medications,” stated Linda Suydam, president of the Consumer Healthcare Products Association. “This system offers an effective solution to reducing meth labs and is the only solution that works across state lines.”

The makers of PSE-containing medicines are providing an industry-funded system to allow law enforcement to identify “smurfers” or those who try to illegally violate limits in state and federal law on the amount of PSE-containing medicines individuals can purchase in a given period of time. E-tracking poses no new barriers to consumers, collects only the information already required under federal law, and enables law enforcement to find the meth labs that would otherwise go undetected.

According to a recent poll conducted by David Binder Research, more than three-fourths of Alabama voters support an e-tracking system.  The poll also found that voters believe e-tracking will help law enforcement receive the information they need to identify those who are purchasing illegal amounts of medicines containing PSE. As many as 78% of those surveyed agree that e-tracking will be “a huge help to law enforcement.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

CDC continues to urge citizens to receive H1N1 flu shots

BY Michael Johnsen

ATLANTA The Centers for Disease Control and Prevention still is recommending people who have not yet gotten their H1N1 flu shots that they do so. H1N1 vaccine is widely available, CDC officials noted.

In a conference call with reporters on Monday, the CDC that H1N1 has “not gone away,” with regional activity still being reported throughout the southeast, most notably in Alabama, Georgia and South Carolina. Hospitalizations attributed to H1N1 have been on the rise for three consecutive weeks.

 

“The H1N1 flu has made 2009-2010 flu season one of the most challenging in recent memory,” suggested U.S. Surgeon General Regina Benjamin. “It’s persistent in the southeast and now those states are experiencing more local and regional activity,” she said. “We’re at a critical moment in our national response to this virus and we need to continue to urge Americans to get vaccinated, especially people at high risk from complications from H1N1.”

 

 

To date, approximately 60 million Americans have been infected and there’s been 265,000 hospitalizations, the CDC reported.  Close to 12,000 people have died from H1N1, about one-third the number of deaths attributed to influenza in a typical year. However, 11,000 deaths occurred in people under the age of 65, Anne Schuchat, CDC director of the National Center for Immunization and Respiratory Diseases, noted. “That’s much more deaths in a particular year among younger people than what we typically see with seasonal flu.  We estimate that the rate of death in young people is probably five times higher than what we would typically see with seasonal influenza.”

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?