BEAUTY CARE

Use of green services on the rise

BY Allison Cerra

CHICAGO — Consumers are just as interested in utilizing green services as they are in purchasing green products, according to new Mintel research.

About 44% of consumers surveyed said they considered the "greenness" of their grocery store and agreed that the environmental impact of the business factored into their purchasing decision. What’s more, 40% of consumers would prefer to purchase green products from a company that has a clear set of standards for the exact meaning of green, while 29% of those surveyed believed the government should mandate that companies adhere to a rigorous set of green standards.

Mintel also noted that the peaked consumer interest has prompted an increase in the availability of green products, with 54% of consumers reporting that more green products were available at their favorite stores, compared with last year.

"The rapid increase in consumer interest was likely facilitated by increased availability of greener alternatives in many service industries and increased marketing of green practices by service providers," said Fiona O’Donnell, senior analyst at Mintel. "Less than half of consumers say they don’t know how to verify a company’s claim that [it’s] green, and that number has declined compared with 2008. Improved transparency by companies about their environmental behavior has been effective in helping consumers understand and feel more confident about green claims."

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Mintel: ‘Skimp and splash attitude’ noted among U.K. beauty shoppers

BY Allison Cerra

NEW YORK — Economic uncertainties may have prompted beauty mavens to develop a "skimp and splash attitude," whereby their consumer behaviors have changed for the long term.

According to new research released by Mintel, more than one-third (32%) of U.K. adults said that they have not changed their beauty shopping habits in 2010, while 26% said that they were spending less. Mintel also reported that more U.K. adults "shop around," with 10 million (or 40%) comparing prices on products and 7 million shoppers (14%) reporting that they bought a lot more special offers, promotions and discounts. 

Despite these statistics, however, Mintel noted that total beauty spend had risen from £15.4 billion ($25 billion) in 2009 to £16.8 billion ($27.3 billion) in 2010, well above prerecessionary levels, showing that consumers still are willing to spend on such small luxuries as beauty products.

“The recession has encouraged a cost-conscious attitude to everyday beauty lines in Britain, with consumers looking for value and offers where they can," said Hilary Monk, senior analyst at Mintel. "However, at the same time, as consumers actively manage their budgets, they have developed a ‘skimp and splash’ pattern of shopping behavior whereby they look for affordable treats to supplement their economizing attitudes.”

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Freeman Beauty gives website a makeover

BY Allison Cerra

LOS ANGELES — Freeman Beauty debuted its revamped website, which embraces the bright and bold attitude of its products, the company said.

The site, which premiered Monday, features easy-to-use navigation and allows consumers to buy Freeman Beauty products through its “Buy Now” one-click purchasing. What’s more, the company said, the site offers free shipping on orders valued at more than $35 and includes free samples with all orders.

Additionally, Freeman Beauty also added an ingredient list for every product, as well as the inspiration behind all of Freeman Beauty’s brands, providing site users with everything they need and want to know about Freeman Beauty products.

To visit Freeman Beauty’s new site, click here.

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