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UrgentRx named ‘Best New Product’ at latest ECRM health event

BY Michael Johnsen

ORLANDO, Fla. — UrgentRx’s line of fast-acting, flavored powder, nonprescription medications was named “Best New Product” by retailers attending the ECRM Health Care show held late last month.

“We’re pleased and excited to receive this honor from the retailer attendees of the ECRM Health Care show,” stated Jordan Eisenberg, president UrgentRx. “Recognition of this kind holds even greater meaning when it comes from such an informed, influential audience.”

Currently, the company distributes five products: Aspirin to Go, Headache Relief to Go, Heartburn Relief to Go, Upset Stomach Relief to Go and Ache & Pain Relief to Go — and will introduce a sixth product, Allergy Attack Relief to Go, in October. In addition to the new product, UrgentRx will introduce new, updated packaging this fall that features a clean, modern look focusing on symptoms first, which is how consumers shop OTC.

“We hope retailers will be attracted to the UrgentRx brand because it solves a problem for their customers, particularly the ‘on-the-go’ OTC consumer,” Eisenberg said. “Consumers are looking for products that offer solutions to the problems they face every day. They want simplicity and no nonsense. The UrgentRx products deliver on those needs.”

Each UrgentRx product comes in a convenient, credit-card-sized package containing a single dose of flavored powder medicine that can be taken without liquid for busy “on the go” consumers. 

ECRM’s "Best New Product" awards are sponsored by DSN.


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‘Scrubs’ actress hired as spokeswoman for flu vaccination campaign

BY Alaric DeArment

WASHINGTON — Just days after Sanofi Pasteur’s hiring of actor Chris O’Donnell as a celebrity spokesman for its flu vaccination campaign, the American Lung Association has hired actress Sarah Chalke for its campaign, for which it is also collaborating with Sanofi Pasteur.

The American Lung Association announced the enlistment of Chalke for its "Faces of Influenza" initiative to promote flu immunizations. Chalke, a cast member of the show Scrubs and a mother, will be the spokeswoman for the campaign during the 2012-2013 season.

"Like all mothers, I do whatever I can to keep my child healthy, and an important part of this is having him immunized against the flu," Chalke said. "And, to make sure the people in my son’s life don’t spread the virus to him, my family and I have all gotten our flu shots and will continue getting immunized every year."

The Centers for Disease Control and Prevention recommends annual flu shots for everyone 6 months and older, particularly pregnant women and people ages 50 years and older, who are at higher risk of developing complications. Children ages 6 months through 8 years receiving the shot for the first time should receive two doses approximately one month apart for optimal protection, according to the CDC.


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Schiff posts 46% quarterly net sales increase

BY Michael Johnsen

 SALT LAKE CITY — Dietary supplement manufacturer Schiff Nutrition International posted a net sales increase of 46% to $85.1 million for its first quarter ended Aug. 31, the company reported Tuesday. 

"Our brand building, innovation and customer initiatives continue to drive MegaRed in heart health, Move Free in joint care, Airborne in immune support and Digestive Advantage in probiotics," stated Tarang Amin, Schiff president and CEO. "Given our first quarter performance and expectations for the balance of the year, we are taking up our fiscal 2013 guidance.”

Schiff upped its net sales growth from a range of 40% to 43% to a range of 43% to 46%. 

Shares of Schiff Nutrition were up $2.02 to $22.92 in mid-afternoon trading. 

 

 

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