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Upsher-Smith sells women’s health portfolio to Vertical Pharmaceuticals

BY Michael Johnsen

MAPLE GROVE, Minn. — Upsher-Smith Laboratories on Monday announced that it has entered into a definitive agreement under which New Jersey-based Vertical Pharmaceuticals has acquired Upsher-Smith’s rights to Divigel (estradiol gel) 0.1%, Nexa Plus Rx Prenatal Vitamin, and Provella, a probiotic dietary supplement. As part of the transaction, Upsher-Smith has transferred the new drug application for Divigel to Vertical Pharmaceuticals. 

"We are pleased to reach this agreement with Vertical Pharmaceuticals, a company that is strategically focused on women’s health," stated Mark Evenstad, president and CEO Upsher-Smith. "We are excited to drive our base business forward and pursue our strategic objective of providing therapies that empower people living with [central nervous system] conditions to lead healthy, productive lives through our commercial and developmental efforts."

Divigel is indicated for the treatment of moderate to severe hot flashes due to menopause.

Additional terms related to the deal have not been disclosed. Mizuho Securities served as exclusive adviser to Upsher-Smith on this transaction.

 

 

 

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LA Times: Covered California exchange to promote ACA at CVS/pharmacy, Ralphs

BY Antoinette Alexander

LOS ANGELES — As the March 31 enrollment deadline draws near, CVS/pharmacy and Ralphs grocery chain have inked deals with the Covered California exchange to promote the healthcare law inside their retail outlets, the Los Angeles Times has reported.

As previously reported by Drug Store News, CVS/pharmacy, through a strategic partnership with Humana, has been providing information on the Affordable Care Act in its stores since the enrollment period opened in October.

According to the LA Times, the Covered California exchange will provide additional information in 120 CVS stores in areas with the highest concentration of residents who are eligible for federal premium subsidies.

At Ralphs, shoppers can pick up brochures and other information. There will be in-store announcements and messages on receipts about health coverage, the article stated.

 

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MilkSplash to debut in select Target stores

BY Ryan Chavis

CONCORD, N.C. —  S&D Beverage Innovations, a division of S&D Coffee, a custom coffee roaster and blender of iced tea for the food service industry, announced the introduction of MilkSplash, a new milk flavoring for parents who want their kids to drink more milk and make health-conscious beverage choices.

MilkSplash will launch this week in select Target stores and will debut at Walmart and other retailers in April. The product comes in flavors like Cocoa Loco, Sir Strawberry Swirl, Orange Cream Dream, Cookies ‘N Cream and Jammin’ Banana.

"We created MilkSplash to give kids lots of wonderful options to flavor their milk because research shows nearly 7-in-10 kids drink more milk when it’s — and we know that kids need to drink more milk," said Dr. Maya Zuniga, director of product innovation at S&D. "With milk consumption declining for decades, many children miss out on the recommended amount of milk and its essential nutrients, including three that are of most concern — calcium, vitamin D and potassium."

Each bottle of MilkSplash makes at least 24 servings and requires a squeeze and a stir to turn white milk into a kid-friendly treat, the company said.

"It’s time to shake things up and add variety, delicious flavors and cute characters that will get kids excited about milk and flavoring it their way," said John Buckner, VP marketing at S&D, who is overseeing the MilkSplash launch. "Our dream is to have kids say to moms, ‘May I have some more milk please?’"

 

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