HEALTH

Upsher-Smith launches site devoted to dry skin management

BY Michael Johnsen

MINNEAPOLIS Upsher-Smith Laboratories earlier this month launched a Web site devoted to the management of the dry skin associated with Keratosis Pilaris as part of a branding effort around the AmLactin family of moisturizers.

“The goal of littleredbumps.com is to educate people through an innovative creative approach about managing the dry skin associated with KP,” stated Mark Evenstad, president of Upsher-Smith. “The Web site features Laurie Rose also known as Miss Little Red Bumps, and is designed to entertain people who are searching for information about KP.”

As the virtual host of www.littleredbumps.com, Rose speaks to visitors with enticing information about KP in three vignettes.

“KP is not fun because it often raises its ugly head in a person’s teens and twenties so this contemporary site will be informative and entertaining because of its upbeat messages and free music and video downloads,” stated Alan Fleischer, professor and chair of the department of dermatology at Wake Forest University School of Medicine. “I see lots of patients who are suffering from extremely dry skin associated with KP so the management tips I provide on the site will also be of practical value.”

The site also offers visitors coupons for the AmLactin family of moisturizers, including AmLactin, AmLactin XL and AmLactin Foot Cream Therapy.

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Bayer Consumer Care launches virtual march against breast cancer

BY Michael Johnsen

MORRISTOWN, N.J. Bayer Consumer Care last week announced an initiative encouraging women to join a virtual march against breast cancer as part of its One A Day Women’s Take A Stand Campaign.

Through the end of October, women will have the opportunity to show that they’re taking a stand against breast cancer by going to www.oneaday.com, and creating a customizable character in honor of someone special.

According to a recent Yankelovich survey, although a large majority of women know there are simple steps they can take to support breast health, few women are taking the necessary actions. As many as 80% of the women surveyed have been personally affected by breast cancer or know someone who has been.

The survey also found that 1-in-5 women who support breast health or breast cancer awareness causes wish they could do more, and 60% of women who have not supported breast cancer organizations and causes say they lack the time or money.

“Joining the Take A Stand virtual march provides a quick, easy and free way for women to help raise funds to support breast cancer awareness and research,” Bayer stated. “For each character created, the One A Day brand will make a donation to a breast cancer cause that will be determined by an online vote.”

The organizations to be included in that vote are: The Breast Cancer Research Foundation, the American Cancer Society and the National Breast Cancer Foundation.

“This program is part of our continued efforts to increase awareness about the importance of supporting breast health,” stated Barton Warner, VP marketing and new business for Bayer Consumer Care. “Last year One A Day Women’s woke women up about breast cancer through the One A Day Women’s Wake-Up Call program, and now it’s time women answer the call by taking a stand.”

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BDI Marketing announces new wave of energy drinks

BY Anna Mcgrath

CARMEL, Ind. BDI Marketing announced the release of a new series of products, including its new 357 Super Magnum Energy Shot, Xtreme Energy Rush and Top Gun sexual stimulant pills in a new 2-oz. liquid shot.

BDI’s 357 Super Magnum Energy Shot provides consumers with enough caffeine to stimulate and fuel the body to perform at unparralled levels throughout the entire day but without the fat, sugar, carbohydrates or calories, the company said.

In celebration of the 10th anniversary of the introduction of its popular Top Gun sexual stimulant pills, BDI is now offering the product in new two-ounce liquid shots, available in Cherry Passion flavors. The pill is aimed to provide consumers with enhanced libido and increased energy and endurance.

Xtreme Energy Rush is packed with three-times the strength of a single cup of coffee; a triple strength punch that provides the body with a shot of long lasting energy.

The new products join BDI’s ever-growing family of incredibly popular liquid, gum and capsule Mini Thin energy products to provide consumers with a delicious option to high-sugar energy drinks.

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