HEALTH

Unique package design key driver behind new Quick & Go supplement line

BY Michael Johnsen

FRANKLIN, N.J. — NutriSport Pharmacal is introducing several new VMS products under its Quick & Go retail product division. 
 
The division is launching four new products designed to meet consumers needs in two ways: by using a proprietary blend of ingredients that deliver a sustained result at a low cost per serving and employing a fun, patented delivery method that will create buzz by delivering multiple servings in a unique design, the company said.
 
Two of the new Quick & Go supplements are available now, including the Quick & Go 2Sleep sleep aid and Quick & Go Energy energy supplement.
 
And shipping in September there is the company's vitality booster Quick & Go Unisexmax and Quick & Go Hangover Shield. Suggested retail price ranges between $2.79 and $2.99. 
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HEALTH

Kaz launches Vicks Sweet Dreams Humidifier

BY Michael Johnsen

SOUTHBOROUGH, Mass. — Kaz is bringing a dose of magic to the nighttime routine with its new Vicks Sweet Dreams Cool Mist Humidifier, which projects images on the ceiling and launched Wednesday. The humidifier provides restorative moisture to help temporarily relieve cold and flu symptoms.
 
“Tired of bedtime battles, the Vicks Sweet Dreams Humidifier was developed by a mom who set out to make the evening routine easier by creating colorful projections that can soothe and send children off to dreamland, and even have them looking forward to bedtime,” KAZ USA VP healthcare Lara Peterson said. “The humidifier's cool mist also aids in keeping the relative humidity of indoor air between 40% and 60%, which makes it a perfect addition to Mom's flu-fighting arsenal this winter.”
 
The images projected on the ceiling by the Vicks Sweet Dreams Humidifier can be played on their own as a nightlight or used in conjunction with the humidifier's cool moisture output. The cool mist is released into the air to counteract the effects of harsh, dry air and help ease congestion, stuffy noses, dry skin and chapped lips for a better night's sleep, the company s
 
Cool mist humidifiers are recommended by the American Academy of Pediatrics in a baby's room or nursery to help temporarily relieve cold and cough symptoms, Kaz noted. 
 
Designed for medium-sized rooms, the Vicks Sweet Dreams Humidifier's 1-gallon tank can run up to 24-hours on the lowest output setting. It can also be used with two Vicks Scent Pads for menthol vapors. The humidifier, available in pink and blue, will be online and at major baby and pharmacy retailers this September for a manufacturer's suggested retail price of $59.99. 
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American Legacy Foundation rebrands, launches new site

BY Michael Johnsen

WASHINGTON — After 15 years of developing anti-smoking campaigns under its “truth” banner, the American Legacy Foundation on Tuesday adopted the new moniker Truth Initiative and with a new tagline: “Inspiring Tobacco-Free Lives.”
 
It also unveiled a new website built for the new brand at truthinitiative.org.
 
“Our organization will always be the legacy of the states and territories that waged a bold and contentious legal battle with ‘Big Tobacco,’’ Robin Koval American Legacy Foundation CEO and president said. “We chose Truth Initiative because it connects us to our proven-effective social change campaign while telling a broader story about our work inspiring tobacco-free lives. The tobacco epidemic is not over, and our new identity reflects the urgency and relevance of the work being done at Truth Initiative.”
 
Youth and young adult cigarette use has reached historic lows, which is a major victory, but according to Truth Initiative, tobacco-related illnesses remain the leading preventable cause of death in the U.S. According to the U.S. Surgeon General 5.6 million Americans under the age of 18 today are at risk of tobacco-related disease and premature death. The new name is part of the organization's push to make today's youth a tobacco-free generation. 
 
“To achieve a tobacco-free future, we need thought leaders and policy makers across all sectors and we need the public we serve — smokers and nonsmokers alike – to understand who we are, what we do, and how we can work together,” Tom Miller, Iowa's attorney general and chairman of Truth Initiative’s independent board of directors. "Truth Initiative tells everyone we are extending the legacy of the truth campaign and points to all that we are doing to end the tobacco epidemic."
 
Truth Initiative partnered with design consultancy Siegel+Gale to develop a new name, logo and tagline over the course of a year of research and planning. The new website, truthinitiative.org, was designed by the New York-based web strategy and design firm Code and Theory.
 
"Our new brand and website connect truth and the tobacco-control research and health equity interventions that are all part of how we speak, seek and spread the truth about tobacco," said Koval.
 
The name change comes one year after the organization re-launched the truth campaign with Finish It — a multi-year creative push to engage members of Generation Z to use their creativity and social influence to end tobacco use. The latest ads, released in August, speak the truth about the dangers of social smoking and alternative tobacco products such as hookah and little cigars and cigarillos.
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