BEAUTY CARE

Unilever teams with EcoHangers to promote new Degree deodorant for women

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. Looking to reach women in an environmentally friendly way, Unilever’s Degree deodorant brand is promoting its new Degree Women Ultra Clear product on EcoHangers.

Unilever has teamed up with Hanger Network, a provider of in-home marketing through its network of 35,000 dry cleaners, to advertise the new product.

Beginning in December and continuing throughout January, Hanger Network is distributing several thousand Degree Women Ultra Clear branded EcoHangers to women in select cities, including New York Chicago, Los Angeles and Washington D.C.

The EcoHangers are being distributed via dry cleaners and replace the traditional wire hangers typically used with garments. Many of these locations are within close proximity to retailers carrying the product, helping to drive traffic into participating stores.

“The EcoHanger campaign allows Degree to reach women in a new, unique fashion,” said Malini Patel of Degree. “The campaign’s targeted and impactful nature complements our brand message really nicely, and provides value for both our consumers and retail partners.”

Several other manufacturers have also used EcoHangers in their marketing plans, including Revlon, L’Oreal and Johnson & Johnson.

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Pur Minerals expands distribution

BY Antoinette Alexander

NEW YORK Pur Minerals, a mineral-based beauty brand, is expanding its distribution and will now be sold at Canada’s Shopper’s Drug Mart, as well as within other retail outlets.

According to the beauty company, its collection will be available in 120 of Shopper’s stores, as well as 58 of Regis Corp.’s stores including Trade Secret, PureBeauty and BeautyFirst. As of Jan. 1, the brand will also launch on the Home Shopping Network with president Joli Baker.

In early 2007, Pur Minerals announced the rollout to more than 200 Ulta stores nationwide following a successful run in 23 test markets.

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Too Faced Cosmetics launches Smurfette products

BY Antoinette Alexander

IRVINE, Calif. Attention Smurf fans: Too Faced Cosmetics has developed, through a license agreement with Sony Pictures Consumer Products and Lafig Belgium s.a., a limited-edition collection of Smurfette cosmetics.

The five-piece collection, debuting at Sephora U.S. stores in January, will bear the iconic Smurfette imagery. The collection is positioned to attract both the Smurfette and Too Faced loyal fan bases, as well as new shoppers.

Products include:

  • Smurfette Mood Swing Lip Gloss ($18.50): A mood-activated lip gloss that starts off Smurfy blue and then transforms into countless shades of Smurf-berry depending on the wearer’s emotional state.
  • So Smurfy Illuminating Face Powder ($26): Created in the image of Smurfette, this multi-shade palette brightens and tones with a combination of soft, color-correcting shades that blend together for wear on any skin tone.
  • So Smurfy Eye Shadow ($32.50): A chic palette that includes four complimentary eye shadow shades—two of which are debossed with the Smurf daisy and Smurfette’s silhouette.
  • Smurfy Eyed Liquid Liner ($17.50): Two liquid eyeliners in Smurf-inspired blue and white shades formulated with sparkling, micro-glitter for added impact.

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