BEAUTY CARE

Unilever signs TABS to conduct sales and marketing analytics

BY Antoinette Alexander

SHELTON, Conn. TABS Group, a provider of shopper insight and retailer analytics, has signed an agreement with Unilever to conduct Total Store Analytics to help the consumer packaged goods company enhance retailer sales and profits.

Unilever has tapped TABS for the health and beauty care sector and will also use TABS services for frozen foods, dairy and dry grocery. Each retailer engagement will entail analysis and recommendations for space allocation by category, location optimization and category adjacencies. All analysis and resulting implementation is done at the chain, store cluster and individual store basis.

“We are confident that TABS Total Store Analytics will add to the Unilever portfolio of outstanding solutions. TSA will enhance retailer’s ability to execute accurate and timely decisions leading to incremental sales and profits. Based on the pilot study, the opportunities for real time, market shifting results are prevalent,” stated Jeffrey Joyner, TABS senior executive and partner.

Brands in the Unilever portfolio include Axe, Dove personal care, Degree, Suave, Sunsilk and Vaseline.

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Hoyu acquires Samy Companies

BY Antoinette Alexander

CHICAGO Private equity fund Hispania Capital Partners has completed the sale of Samy Companies, a maker of hair care products, to Hoyu Co., a privately held international hair care products company based in Nagoya, Japan.

Terms of the deal were not disclosed.

HCP invested in Samy, a provider of styling and shampoo products, in 2004. Based in Tampa, Samy was founded by hair stylist and hair care expert Samuel Suarez, who initially grew his enterprise by targeting the U.S. Hispanic market.

Today, Samy’s products are sold in about 32,000 doors by 60 retailers throughout the United States and Europe, including Walgreens, CVS, Rite Aid and Target. Samy products are also sold on the Home Shopping Network in the United States, Home Shopping Europe in Germany and Ideal Networks in the U.K.

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Ellen DeGeneres signs on as newest CoverGirl

BY Antoinette Alexander

HUNTS VALLEY, Md. CoverGirl cosmetics has confirmed that Ellen DeGeneres is its newest face, marking the first beauty campaign for the comedienne and Emmy award winning talk show host.

DeGeneres will be the focus of new advertisements beginning in January.

“Ellen is the quintessential CoverGirl. She is smart, confident, natural and beautiful from the inside out. Her beauty and down-to-earth personality fit perfectly with what CoverGirl represents,” stated Esi Eggleston Bracey, vice president and general manager for global cosmetics at Procter & Gamble Beauty.

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