BEAUTY CARE

Unilever launches Web site for Latinas

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. Unilever is leveraging its product portfolio and reaching out to Latinas this back-to-school season with the launch of the one-stop lifestyle resource, www.Vivemejor.com.

The site offers Latinas tips and advice, for both celebrity stylist Leonardo Rocco and chef Marcela Valladolid, on how to manage the back-to-school season while taking care of their families and themselves.

For example, Rocco stresses the importance of taking time out for personal care to help manage stress and recommends Latinas turn their bathroom into a place of rest and relaxation.

To achieve this, set an ambiance with scented candles and using an exfoliating body wash such as Unilever?s Caress Evenly Gorgeous Body Wash & Beauty Bar with burnt brown sugar and karite butter.

Exfoliation can increase circulation and has a calming effect to help alleviate stress.

To make sure one’s personal care needs are covered throughout the day, consider putting together a “beauty ki” that is portable and can be stored in the car or office desk. Aside from a toothbrush, toothpaste, mirror, comb and lip gloss, the kit should include a fragrance like the new Degree Women Fine Fragrance collection available in three scents, Rocco added.

Meanwhile, Marcela addresses the importance of cutting down the amount of time spent preparing dinner so families can spend more time talking and sharing stories of their day.

For a quick and easy spaghetti dinner packed with carbohydrates for energy and veggies, Marcela suggests using Ragu Old World Style Smooth Pasta Sauce.

To transform rice, a staple of the Hispanic meal, into a great meal that’s quick, Marcela suggests trying Knorr Caldo con Sabor de Pollo for a chicken broth flavor without having to spend the hours it takes to make the broth.

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Wahl gets customers abuzz with contest

BY Antoinette Alexander

STERLING, Ill. Wahl Clipper Corp. is celebrating its 25th anniversary of the facial hair trimmer with the launch of its “Wahl Man of the Year” photo contest to find the best mustache, goatee and beard in America.

Men can enter the contest by submitting a photo at www.wahlnation.com. National winners will receive a 42-inch flat panel HDTV. Entries must be submitted by Dec. 13 and the national winners in each category — beard, mustache and goatee — will be announced March 15, 2010.

As part of the initiative, the Wahl Let It Grow Tour and mobile barbershop hit the road in August and will travel through October, searching for men with great facial hair as well as educate men on proper trimming techniques.

Wahl will be using the new Lithium Ion grooming tool to provide trims throughout the tour. A tour schedule can be found on Wahl’s Web site.

For every “Man of the Year” photo contest entry, $1 (up to a maximum of $5,000) will be donated to Movember, the month formerly known as November, when men grow a mustache for 30 days to raise funds and awareness to fight against prostate and testicular cancer. All funds raised will benefit Movember’s beneficiary sponsors, the Prostate Cancer Foundation and Livestrong. Wahl will also award a 42-inch HDTV to the top fundraiser of Movember’s U.S. campaign.

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‘Twilight’ sinks its teeth into cosmetics market

BY Antoinette Alexander

NEW YORK A new cosmetics brand inspired by the “Twilight” films reportedly is launching in September just in time for the film’s latest installment, “New Moon,” which is hitting theaters in November.

According to published reports, the Twilight Beauty collection was developed in conjunction with DuWop founder Christina Bartolucci. The collection includes 70 products split into two lines: Luna Twilight, a prestige brand, and Volturi Twilight, a lower-priced line.

Twilight Beauty will be sold at Dillard’s and Nordstrom, as well as online at TwilightBeauty.com.

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