Unilever launches OMG! campaign for Degree Girl antiperspirant
CHICAGO Unilever is promoting its new Degree Girl antiperspirant and deodorant with an OMG! campaign and teen sensation Ashley Tisdale, who is known for her starring role in Disney Channel’s “High School Musical.”
Through May 26, fans can visit DegreeGirl.com to catch up on Tisdale’s news through a weekly video blog. They can also share their own OMG! moments via video or post their stories to the online blog form to enter Degree Girl’s Ultimate OMG! contest.
A winner will be announced each week after girls submit their OMG! videos. Seven girls, along with two guests plus a guardian, will win a trip to Los Angeles for their OMG! moment with Tisdale.
Degree Girl is available in four scents—Tropical Power, Crazy Violet, Fun Spirit and Sweet Revolution. It has an average retail price of $2.42 and is available as of the beginning of April.
Claiborne, Kodak to present brand protection solutions
ROCHESTER, N.Y. Liz Claiborne Cosmetics and Kodak will provide brand owners at the Brand-Protection Packaging Forum in April with a look at how technology from Kodak can help fight counterfeiting and diversion in the cosmetic industry.
The presentation, titled “Protecting Brand in the age of Counterfeiting and Grey Market Diversion,” will be held at the forum April 8 at the Chicago Marriott in Schaumburg, Ill.
Liz Claiborne uses the Kodak Traceless System for Anticounterfeiting to authenticate its products and to track sales through authorized distribution channels. Grey market diversion involves distributors selling product into unauthorized markets and unauthorized retailers. The Kodak Traceless System markers help legitimate distributors, retailers and manufactures protect profits and overall brand value.
Cosmetics are among the estimated $700 billion of total counterfeit goods produced annually. According to a European Union report, about $1.6 million counterfeit cosmetics and personal care products were seized by officials.
In addition to its cosmetics and fragrance clients, Kodak has also implemented solutions for customers in the pharmaceutical, consumer electronics and other markets.
Waltman launches acne gel for adults
JACKSON, Miss. Waltman Pharmaceuticals is entering the adult acne category with the launch of Adult Acne Clearing Gel by ZAPZYT.
The gel is designed for adults aged 25 and older who suffer from mild acne. The formula contains salicylic acid, aloe and natural botanicals to reduce swelling and redness acne typically causes.
The topical treatment is patented and contains an active antibacterial fighter, killing surface bacteria and below the surface bacteria eliminating breakouts, the company stated.