BEAUTY CARE

Unilever launches men’s hair care line

BY Alaric DeArment

ENGLEWOOD CLIFFS, N.J. — Unilever is launching a new line of hair care products for men, the personal care company said Wednesday.

Unilever said the Dove Men+Care shampoos and shampoo-conditioners would make men’s hair three times stronger, based on the amount of breakage when compared with a nonconditioning shampoo. According to a 2010 AC Nielsen survey, 90% of men use shampoo in the shower, but only 5% use a shampoo designed for men’s hair care needs.

The line includes features designed to fortify sensitive scalp, provide a deep clean, fight dandruff and make men’s hair look and feel thick.

"Our brand is on a mission to give men simple, yet effective ways to care for their hair because whether it’s being tugged at while giving their child a piggy back ride, or suffocated by a favorite hat, men’s hair tends to lose resilience over the years," Unilever VP hair David Rubin said. "Men want thick, strong hair, but want to use as few products as possible. The new Dove Men+Care Hair line offers a range of solutions and two-in-ones to make grooming easy and keep hair healthy looking."

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Oxy introduces new acne-fighting products

BY Jason Owen

ORCHARD PARK, N.Y. — Oxy is introducing two new lines of products — Oxy Maximum Action and Oxy Daily Defense — that include new packaging to clearly spell out product benefits, active ingredients and recommended usage to consumers.

“Finding the right way to deal with acne can be complicated, and consumers — both moms and teens — are looking for simple solutions for prevention and treatment,” said Jean Legros, head of marketing, sales and customer service for the Mentholatum Co., Oxy parent company. “A clear and concise understanding of a product’s benefits is a crucial step in the process. And Oxy is going beyond the category conventions with streamlined new products that are strong, effective and easy to understand.”

The new Oxy portfolio will consist of two distinct lines grouped by active ingredients designed to either kill acne bacteria or provide maintenance for acne-prone skin.

To treat acne flare-ups and eliminate acne bacteria, Oxy introduced Maximum Action with Benzoyl Peroxide. The range includes:

  • Oxy Maximum Action Advanced Face Wash;

  • Oxy Maximum Action Treatment Pads;

  • Oxy Maximum Action Spot Treatment;

  • Oxy Maximum Action Tinted Spot Treatment; and

  • Oxy Maximum Action Sensitive Face Wash.

For everyday maintenance to treat acne-prone skin and help prevent breakouts, Oxy launched Daily Defense with Salicylic Acid. The Daily Defense line includes:

  • Oxy Daily Defense Face Wash;

  • Oxy Daily Defense Facial Cleanser;

  • Oxy Daily Defense Exfoliating Face Scrub;

  • Oxy Daily Defense Sensitive Cleansing Pads;

  • Oxy Daily Defense Cleansing Pads;

  • Oxy Daily Defense Exfoliating Body Scrub; and

  • Oxy Daily Defense Hydrating Body Wash.

Both Benzoyl Peroxide and Salicylic Acid are endorsed by the American Academy of Dermatology and are recommended widely by dermatologists for being two of the most effective ingredients available for treating acne.

“With so many over-the-counter choices available, one of the most common questions I get from patients is, ‘how do I know which acne product is right for me?’” said dermatologist Erin Welch. “It’s clear that Oxy has been listening to teens and moms because the new lines not only provide the most effective anti-acne products now available, but also cut through a cluttered and complicated category in a way that’s simple, streamlined and highly intuitive.”

Oxy products will be available in supermarkets, mass channels and drug stores beginning March 2013 and will retail for between $4.50 and $6.99 per product.

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Suave Professionals and reality TV star Nicole Richie team up for fashion show sponsorship

BY Jason Owen

ENGLEWOOD CLIFFS, N.J. — Learning the professional tips and tricks of the beauty and fashion world isn’t always easy. That’s why Suave Professionals has teamed up with designer and reality TV star Nicole Richie to sponsor NBC’s Fashion Star for the second consecutive year.

Together, Nicole and Suave Professionals are pulling back the curtain to unlock behind-the-scenes style and beauty secrets from the reality show and sharing them in the new Suave Shine Suite on Suave.com, a digital destination where guests can access the latest trends and enter for a chance to win fabulous prizes, including $100,000.

 

"For more than 70 years, Suave has focused on making beauty accessible to all women, and we are continuing that commitment with the introduction of our new digital destination — the Suave Shine Suite. This robust hub containing insider tips from industry experts and behind-the-scenes access from Fashion Star Season 2 will make the latest beauty and style secrets available to everyone — especially when it comes to achieving gorgeous hair," said David Rubin, Unilever VP marketing for hair, United States. "Our continued relationship with the hit show celebrates exceptional trendsetting talent and spotlights the integral role Suave Professionals-styled hair plays in creating the overall look."

Consumers can register for a free sample — while supplies last — of new Suave Professionals Moroccan Infusion products, and enter for a chance to win one of many prizes during their visit to the Suave Shine Suite. Participants receive a free spin on the instant win wheel for chances to snag gift cards, accessories from Nicole Richie’s House of Harlow line, hair tools and more. During the weekly giveaway, items such as spa getaways, gift cards and tablets will be given away — all leading up to the grand prize giveaway of $100,000.


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