Unilever gets foamy, expands body wash products
Unilever, the parent company of several beauty brands such as Dove, Dove Men+Care and Caress, is embracing the world of foam body washes, with new launches from the personal care lines.
First up is Dove’s Shower Foam, which gently nourishes skin with an airy lather and features a self-foaming pump. The wash is available in deep moisture, cucumber and green tea scent, sensitive skin, and shea butter with warm vanilla options. The product’s 13.5 fl oz.-size container retails for $5.97.
Staying within the Dove family, the company also unveiled the Dove Men+Care Foaming Body Wash. Designed for men’s skin, the product delivers an instant foaming lather that rinses off cleanly and can be used in an easy three-step process — pump, foam and hydrate. The wash is available in clean comfort, extra fresh and deep clean options, with the 13.5 fl oz.-sized option retailing for of $5.99.
The final addition to the foam lineup is the Caress Botanicals Shower Foam. The product’s formula features a velvety texture that leaves skin lightly fragrant, the company said. Caress’ foam wash is available in white orchid and coconut milk, midnight iris and vanilla bean, and Mediterranean neroli and green tea. The 13.5 fl oz.-size can be purchased for the suggested retail price of $5.47.
New Scotch Porter collection targets sensitive skin
Quallis Brands’ Scotch Porter is venturing into brand new territory with its Sensitive Skin Shave Collection. Consisting of two products — Pre-Shave Oil and Shave Cream — the collection aims to properly hydrate skin, reduce razor drag, decrease nicks, abrasions and skin irritation that could be caused by shaving, the company said.
Creating men’s grooming products isn’t anything out of the ordinary for the brand, but for founder Calvin Quallis, creating a line that is both gentle and suitable for various skin types was the next logical step.
“The one thing we saw that was missing from our current product lineup was shave products — and not just any shave products, but shave products that are gentle and work for all skin and hair types. We want to make sure we’re catering to all of our client’s needs,” he said.
However, it doesn’t come down to simply using the right products to obtain the perfect shave. Quallis also wants consumers to understand that prepping the skin beforehand and finding the right razor is just as crucial. That, he said, is where Scotch Porter steps in, creating products meant to ensure its users are obtaining the best skin care without having to do too much.
“What you use to shave is just as important as your razor. If you have a great razor but mediocre products, you’re still going to end up with a terrible shave. However, if skin is prepped and moisturized prior to shaving, you’ll end up with a much closer, comfortable shave,” Quallis commented. “As with everything we do, this collection only contains the best skin-friendly ingredients. This was a natural extension of what we do and this collection is just another way for guys to take care of their facial hair without too many extra added steps.”
In the coming months, the brand said it plans to expand the line to include an after-shave balm and a post-shave SPF face lotion.
“All our current products are formulated to be gentle on the skin and contain skin-friendly ingredients. We’re always working on refining the current formulations to make our products even gentler in the future,” Quallis said. In the meantime, he said Scotch Porter will continue to educate the consumer on common shave issues, product benefits while highlighting product-in-use by curating content on all of its social channels and working with micro influencers to develop unique content.
The company also has plans to launch into new categories and expand its current offerings in the coming months. Scotch Porter’s Sensitive Skin Shaving Cream can be purchased on the company’s website, retailing for $20 and the Pre-Shave Oil is available for $18.
DSN names Stephany beauty director
In an effort to keep its finger on the pulse of the ever-growing beauty category, Drug Store News has named Catherine Stephany its beauty director. Stephany, a 20-year veteran of DSN, moves into the role from her position as a regional director.
“I’m thrilled to be taking on this new role at such an exciting time for beauty suppliers and retailers,” Stephany said. “As consumers look to retailers — particularly in the drug channel — to keep up with the latest beauty trends, Drug Store News wants to help our readers do the same, and I’m looking forward to helping make that happen.”
The appointment will be accompanied by a more robust beauty section that will feature a column by Stephany and will debut in the magazine’s April edition. It will be complemented by continued coverage of new beauty products and trends in the category on DrugStoreNews.com.