Unilever appoints new chief marketing and communications officer
ENGLEWOOD CLIFFS, N.J. Unilever has appointed Keith Weed chief marketing and communications officer, effective April 1.
Weed, currently EVP home care, oral care and water, will report to chief executive Paul Polman.
“This is the first time Unilever has had a CMO at the top table and is a key step to having a sharper consumer focus in the company. Keith will be leading marketing, including the development of the Unilever brand, and will also assume responsibility for the communications function,” stated Polman.
Sunstar Americas brushes up oral care offerings
CHICAGO Sunstar Americas, the makers of GUM- and Butler-brand dental products, is launching several new oral care products for spring 2010.
The new GUM Dolphin 250 advancing flosser offers a unique “flip and floss” design to promote a clean, less-mess flossing. The design allows users to flip the lever to advance the clean floss, while internal champers separate the new and used floss. It is good for 250 uses.
Also under the GUM brand is the new GUM on-the-go toothbrush. The product features a tri-fold design in which the brush head folds into the ventilated handle to allow excess moisture to escape. It also features Dome Trim bristles, which have been proven to fight gingivitis, according to the company. These raised center bristles form a domed cleaning surface for easy access and a thumb pad ensures control while brushing.
There’s also the new GUM Eez-Thru angle fossers with a “just brushed” mint flavor.
P&G gives Olympic athletes, families royal treatment
CINCINNATI Procter & Gamble introduced its first ever Beauty & Grooming Salon & Spa at the 2010 Olympic Winter Games in Vancouver.
The salon and spa was located at the P&G Family Home, which provided Team USA athletes and their families a place to come together in a comfortable environment during the games. It was open daily from Feb. 11 to 28.
The P&G Beauty & Grooming Salon & Spa offered Pantene hair styling, cosmetic mini-makeovers with CoverGirl products and Olay and Venus leg treatments.