BEAUTY CARE

Unilever announces reorganization of its U.S. business

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. Unilever U.S. announced on Tuesday that it has reconfigured its business teams and created a new Consumer and Customer Solutions organization, resulting in a string of executive moves.

Kevin George, vice president and general manager of the company’s Chicago-based Deodorant business, will become vice president and general manager of the combined Antiperspirant, Deodorant and Hair Care business. The combined portfolio includes such brands as Axe, Degree, Suave, Dove and Sunsilk.

Lisa Klauser, vice president of brand building and marketing excellence, has been named vice president of the newly formed Consumer and Customer Solutions organization. In her new role, Klauser will lead integrated and multicultural marketing, visual branding, brand public relations, category management, shopper marketing and consumer market insight.

In addition, Amanda Sourry, current vice president and general manager of Meal Solutions and New Vitality, will become senior vice president and general manager of the newly formed U.S. Foods Business Team.

The company stated that it is creating a single U.S. Foods Business Team, which brings together Unilever’s Meal Solutions, New Vitality Portfolio and its Spreads, Dressings and Beverages groups. The team will manage all of Unilever’s Foods businesses in the United States, excluding the U.S. Ice Cream business. The new organization will be responsible for such brands as Lipton, Bertolli, Hellmann’s, Knorr, Skippy, Country Crock, I Can’t Believe It’s Not Butter!, Promise, Ragu, Wish-Bone and Slim-Fast.

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L’Oreal issues recall of hair color due to misprint of directions

BY Antoinette Alexander

NEW YORK L’Oreal Paris, a division of L’Oreal USA, has initiated a voluntary recall of its L’Oreal Paris Dream Blonde (Baby’s Breath Blonde #100 Ultra Lightening) Bleach and Lightening care kit because of misprinted directions.

According to the beauty company, all of the retailers have been notified and have removed the product from their shelves. The product was sold between Jan. 1 and 18. Affected consumers, estimated at a few hundred, will receive a full refund for returned product.

L’Oreal said the product itself is safe; however, if used according to the current misprinted directions, complications such as irritation or sensitivity could result so consumers should not use the product and return it to their retailer for a refund.

Those consumers looking for more information can call 888-241-9504.

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Regis announces acquisition plans for PureBeauty and BeautyFirst

BY Antoinette Alexander

MINNEAPOLIS The competition within the beauty industry is stepping up a notch as Regis Corp. announced plans to acquire PureBeauty and BeautyFirst salon operations—a move that will enable Regis to transform its Trade Secret stores from a retailer of professional hair care products to a boutique also offering skin, cosmetics and bath products.

Regis currently holds a 19.9 percent equity interest in PureBeauty and BeautyFirst. The deal is expected to close in February.

“Our customers have told us they want more than professional hair care products and, with today’s increased competition and diversion issues, it is critical that we execute on the transformation of Trade Secret to a beauty boutique,” stated Paul Finkelstein, chairman and chief executive officer of Regis Corp.

The company plans to rebrand most of its Trade Secret locations to PureBeauty and most of its Beauty Express locations to BeautyFirst. It will combine the “best of all of our brands, bringing together PureBeauty’s and BeautyFirst’s strength in skin, cosmetics and bath with Trade Secret’s existing professional hair care platform and exceptional real estate,” noted Finkelstein.

Steve Hudson, president and chief executive officer of PureBeauty and BeautyFirst, will become chairman of the division and will be responsible for the strategic oversight and execution of the transformation plan.

PureBeauty and BeautyFirst operations consist of 63 company-owned locations and 51 franchise locations operating in 20 states. Consolidated annual revenues total about $65 million. Including the sales of franchisees, system-wide sales are about $110 million.

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