BEAUTY CARE

Unilever amps up promotion of Vaseline men’s line with sports celebrity spokesmen

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. To help promote the launch of its new Vaseline Men line of body, face and hand lotions, Unilever has teamed up with professional athletes Michael Strahan and Chase Utley.

The Vaseline Men campaign is in cooperation with ESPN and can be seen in its magazine, on television, radio and the ESPN Web site, as well as other outlets. The campaign juxtaposes images of Strahan, a football champion and television pro football analyst, and Utley, a baseball All-Star, performing their daily workout regimens, demonstrating that it takes countless hours to strengthen your body but less than 15 seconds a day to fortify your skin.

The new lotion promises to absorb in 15 seconds for stronger, more resilient skin.

The Web site, www.strongerskin.com, will feature vignettes of Stahan and Utley’s specific training regimens. Sports fans can also log on to enter the “Prepping for Peak Performance” sweepstakes for a chance to win a grand prize package that includes fantasy football or baseball camp, HDTV and Vaseline Men product. In addition, 112 weekly winners will receive autographed merchandise, such as footballs and from Strahan. The sweepstakes ends Dec. 31.

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Drom adds perfume pro Hogan to its group of personal care gurus

BY Antoinette Alexander

MUNICH, Germany Drom fragrances has hired perfumer Thomas Hogan Jr. to strengthen its personal care and home fragrance team.

Hogan has more than 30 years of experience as a perfumer at companies such as Flavor and Fragrance Specialties, Robertet, Ungerer and Givaudan. He will be located in drom’s New Jersey creative center.

Munich-based drom has spread over the four major regions: Europe, Asia Pacific, The Middle East and the Americas. Drom is managed by the third generation of family members: Ferdinand Storp and Andreas Storp.

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CVS to carry Photo Therapeutics LED home skin treatment device

BY Antoinette Alexander

CARLSBAD, Calif. Photo Therapeutics, a developer of therapeutic LED technology for the physician dermatology market, announced with PhotoMedex that it is launching its Omnilux LED-based technology at nearly 600 CVS Healthy Skincare locations this fall and at cvs.com.

CVS will distribute Photo Therapeutics’ hand-held LED device, dubbed Omnilux New-U, for skin rejuvenation and the reduction of fine lines and peri-orbital wrinkles beginning in October.

According to the company, the Omnilux New-U is the first and only hand-held device to receive clearance from the U.S. Food and Drug Administration for over-the-counter sales to consumers for use at home.

The New-U can be used in combination with a skincare regime or as a stand-alone treatment.

In other company news, Photo Therapeutics has announced its intent to be acquired by PhotoMedex, players in medical laser treatments for psoriasis and other skin diseases and marketers of skincare products to dermatologists.  This union is expected to spur further investment in the research, development and marketing of Photo Therapeutics’ LED and light-based therapies under PhotoMedex to complement therapies in the medical, beauty and cosmetic fields. The proposed acquisition is expected to close in the fourth quarter of 2008.  

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