BEAUTY CARE

Unilever acquires Dollar Shave Club for $1 billion

BY Gina Acosta

LONDON and ROTTERDAM, Netherlands — Unilever has acquired Dollar Shave Club in a deal said to be worth about $1 billion, gaining a firmer foothold in the burgeoning market for male grooming products.

Unilever announced lat Monday that it had signed an agreement to purchase Dollar Shave Club. Founded in 2012 and headquartered in Venice, Calif., Dollar Shave Club has grown into a full male grooming business that has transformed the shaving category with its lifestyle brand empowering 3.2 million members. 

“Dollar Shave Club is an innovative and disruptive male grooming brand with incredibly deep connections to its diverse and highly engaged consumers,” said Kees Kruythoff, president of Unilever North America. “In addition to its unique consumer and data insights, Dollar Shave Club is the category leader in its direct-to-consumer space. We plan to leverage the global strength of Unilever to support Dollar Shave Club in achieving its full potential in terms of offering and reach.”

With a product and brand range that extends far beyond shaving to include Wanderer men’s personal wash products, Big Cloud men’s skin care products, Boogies hair styling products, and One Wipe Charlies daily wipes, Dollar Shave Club brings to Unilever’s personal care category a unique male grooming perspective.

Michael Dubin, founder and CEO of Dollar Shave Club, added: “DSC couldn’t be happier to have the world’s most innovative and progressive consumer-product company in our corner. We have long admired Unilever’s purpose-driven business leadership and its category expertise is unmatched. We are excited to be part of the family.”

Michael Dubin will continue to serve as CEO of DSC.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Colgate gets music fans ready for Latin Grammys

BY Gina Acosta

NEW YORK — Colgate is launching a multicultural marketing campaign aimed at fans of Latin music.

Colgate Optic White has renewed its partnership with the Latin Recording Academy to bring music fans closer to their favorite stars through the Los Angeles edition of the highly-acclaimed Latin GRAMMY Acoustic Sessions. In addition to event tickets, two winners will also have the opportunity to participate in a meet-and-great with Sin Bandera and Carlos Rivera.

The brand is inviting music fans to enter for a chance to win tickets to the 2016 Latin GRAMMY Acoustic Session in Los Angeles on Sept. 21 to see headliner and two-time Latin GRAMMY winning pop duo Sin Bandera, and show opener, the talented Mexican singer Carlos Rivera. From July 18 through Sept. 11, Los Angeles residents can enter for their chance to win tickets to the exclusive event at The Theatre at Ace Hotel in downtown L.A., by visiting local retail stores, or online at OpticWhiteStyle.com. 

"In 2015 we brought smiles to music fans with performances by Natalia LaFourcade and Julieta Venegas; this year's performances by Sin Bandera and Carlos Rivera are guaranteed to make a lasting impression that will bring a smile to the face of everyone in the theatre," said Carla Kelly, General Manager, Colgate-Palmolive, multicultural marketing. "It doesn't matter the genre; music is an integral part of Hispanic culture and triggers smiles in everyone who hears it; we are thrilled to be part of this unique music event to celebrate Latin culture."

The Latin GRAMMY Acoustic Sessions are nationally recognized as the only Latin music concert series that gives guests an up-close and personal experience with today's most talented Latin musicians. For the past three years, Colgate Optic White has hosted beauty bars at numerous red carpet affairs, reminding Latinos that a smile is their best accessory.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

NO-AD becomes first mass-market sunscreen to go paraben-free

BY Gina Acosta

ORLANDO — NO-AD Sun Care has become the first mass market sunscreen product line to go both paraben- and retinyl palmitate-free.

Parabens are the most widely used preservatives in cosmetics and personal care products, while retinyl palmitate is a form of vitamin A that has antioxidant properties.

"While there is no evidence that sunscreens with paraben or retinyl palmitate pose an issue," said Krisztina Toth, Brands and Trade Marketing Manager, NO-AD Sun Care, "many customers and consumers wanted a paraben- and retinyl palmitate-free product."

NO-AD has also launched two new sun care products, plus all NO-AD bottles and sprays have been redesigned with a new, fresh look, vivid fun colors, and a stylized beach umbrella in various contrasting hues.

The two new products include:

NO-AD Baby Sun Care Lotion SPF50
• Paraben-free. Retinyl palmitate-free. PABA-free. Fragrance-free. Hypoallergenic. Oil- and dye-free.
• Beneficial ingredients:  Aloe, Vitamin E, cocoa seed butter.
• Broad-spectrum UVA/UVB protection. Water-resistant (80 minutes).
• Pediatrician-tested and recommended by the Skin Cancer Foundation for active use.
• Lower cost per ounce than national brands. 13 oz.  MSRP $8.99

NO-AD Baby Sun Care Stick SPF50
• Easier application than other brands; no drag due to organic beeswax; perfect for delicate baby skin!
• Paraben-free. Retinyl palmitate-free. PABA-free. Oxybenzone-free. Fragrance-free. Hypoallergenic. Oil- and dye-free.
• Beneficial ingredients:  Organic beeswax, Vitamins C and E, cocoa seed butter.
• Broad-spectrum UVA/UVB protection. Water-resistant (80 minutes).
• Pediatrician-tested and recommended by the Skin Cancer Foundation for active use.
• Lower cost per ounce than national brands. 0.65 oz.  MSRP $4.99

According to the CDC, sunscreen use is particularly low among people with lower incomes, presenting the likelihood of skin cancer incidences in these populations. Consistent with NO-AD's philosophy of providing affordable, high-quality sun protection, the brand is offering five-ounce lotions for $3.50 at select Walmart stores.  Products include SPF30, Sport SPF50, Kids SPF50, and new Baby SPF50.

All NO-AD sunscreen products are lightweight and fast-absorbing. All NO-AD sunscreens are also PABA-, paraben-, and retinyl palmitate-free. NO-AD products are not tested on animals.

NO-AD is available principally in mass, food and drug retailers throughout the U.S. and in 25 countries.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?