BEAUTY CARE

Unilever announces plans to acquire Schmidt’s Naturals

BY Gisselle Gaitan

Unilever has announced an agreement to acquire Schmidt’s Naturals. The Portland, Ore.-based personal care line, founded in 2010 by Jamie Schmidt, began as a deodorant line, which has expanded its offerings to include bar soap and toothpaste.

“Schmidt’s Naturals is a strong, innovative brand in the fast-growing natural category, and nicely complements our existing portfolio of U.S. deodorants, which includes leading brands Degree, Axe and Dove,” Kees Kruythoff, president of Unilever North America, said. “The brand’s focus on transparency and mission to make natural products accessible to everyone aligns closely with Unilever values, and represents an exciting category expansion for our family of brands.”

The company’s deodorants have won awards for its formulas, which are derived from plants and minerals. Its most popular scents include Charcoal + Magnesium, Rose + Vanilla and Lavender + Sage. Co-founders Jamie Schmidt and Michael Cammarata will continue to be involved with the brand.

“Today is a momentous day in the history of Schmidt’s Naturals as we announce our joining of the Unilever family of brands,” Schmidt, said. “Thanks to our community, what started humbly in my kitchen and local farmers’ markets has grown into homes worldwide. I am proud to say that as a result of our partnership with Unilever, we are better positioned than ever in our mission to make natural products accessible to all. Moreover, Unilever’s substantive actions towards creating a more sustainable and equitable future for diverse peoples across the planet further fuels the enthusiasm behind our alliance.”

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Estée Lauder, YouCam Makeup expand partnership with AR training program

BY Gisselle Gaitan

Estée Lauder has announced that it will be expanding its relationship with Perfect Corp.,-owned YouCam Makeup. Previously the two companies collaborated by allowing consumers to virtually try on shades of lipstick in real-time through an app. Now the New York City-based company and the augmented reality channel will launch the Estée Lauder Augmented Reality Training, or ART, bringing to life a live AR makeup education program for the beauty brand’s 17,000 beauty advisors around the world.

“We are so excited to work with Estée Lauder to connect Beauty Advisors globally for live beauty training anywhere, anytime,” Perfect Corp., CEO, Alice Chang said. “Leveraging YouCam’s AR technology for beauty demonstrations allows for engaging, interactive and effective training in real time and at scale.”

The private channel aims to connect the Estée Lauder Brand connects with its beauty advisors and sales team by providing a training tool that utilizes AR technology to educate, entertain and inform. Allowing its advisors to interact virtually throughout the session, follow along on slide presentations and chime-in with real-time questions and feedback will help maintain the nature of training, the company said. Attendance, engagement and overall performance of trainers and participants also can be tracked, the company added.

“We are thrilled to continue our pioneering partnership with YouCam to bring mobile-based Augmented Reality training to our Beauty Advisors around the world,” Stephane de La Faverie, global brand president at Estée Lauder said. “We believe this is a turning point in beauty education and leveraging technology.”

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Showcasing the latest in beauty

BY DSN STAFF

SinfulColors expands into makeup

SinfulColors has packed a punch in the nail lacquer category, with on-trend colors and collaborations with Kylie Jenner and Kandee Johnson. The Revlon-owned company is going beyond the nail category, rolling out a color cosmetics collection fronted by actress Vanessa Hudgens.

“Vanessa is the perfect global color collaborator for SinfulColors — she’s not afraid to express herself or take risks,” SinfulColors senior director of global marketing Siobhan McCarthy said

The first 18 items debuted on Amazon, and more than 100 SKUs with retail prices starting at $3.99 will roll out to select chains in early 2018. Retailers said the lineup would allow Revlon to compete with the invasion of mass-market independent brands, and a leg up with millennial shoppers.

 

Seaweed Bath extends product line

Seaweed Bath has new items in its Detox + Age Defying Skin Care line, launching first at Target. Included are a Purifying Gel Cleanser, a Purifying Micro Scrub, a Restore + Protect Day Cream and a Restoring Marine Night Therapy cream.

Allison Grossman and her husband Adam established Seaweed Bath while looking for a natural solution for Adam’s sensitive skin. The company’s products contain hand-harvested Bladderwrack seaweed found off the coast of Portland, Maine. It is picked every summer when the seaweed is at its peak for nutrient density in a way that allows it to regenerate to the same size or larger within 36 months, the company said.

The brand is rapidly expanding in mass stores, including Target, CVS Pharmacy and Whole Foods.

 

Physicians Formula marks 80 years with new Items that get back to its roots 

To celebrate its eighth decade, Physicians Formula is rolling out a bevy of new items. One, in particular, incorporates the power of charcoal. The brand’s Charcoal Detox Cleansing Stick brings Physicians Formula back to its roots as a problem and solution skin care line, but with the fresh twist of a stick package.

The stick debuts early in 2018 priced at $9.95. Other standouts the company has in the pipeline for
next year include a brow enhancer called Brow Last, a range of foundations called The Healthy Foundation, a new Butter Highlighter and a build-out of its lip offering in the form of a collection called Healthy Lip Velvet Lip. A major initiative for the company is to expand its shade ranges to serve all consumer complexions, it said.

 

IsaDora’s back in the U.S., bringing Swedish innovation

Walgreens.com is exclusively selling IsaDora’s new Nude Super Fluid Foundation, a new generation of foundation formulations. The foundation fuses with skin to create a “no makeup” feel, and is suited for all skin types.

The Swedish color brand launched 150 SKUs on Walgreens.com in November. It is a homecoming for IsaDora, the best-selling color brand in Sweden, according to statistics from The Swedish Cosmetics, Toiletry and Detergent Association.

Walgreens stocked IsaDora chainwide in 2005, helping build exclusivity in its beauty aisles. In 2008, it retrenched from the United States, but IsaDora’s management feels the time is right to grow stateside — especially amid mounting demand for color cosmetics.

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