BEAUTY CARE

Unilever to acquire Murad skin care brand

BY Antoinette Alexander

LONDON and ROTTERDAM, Netherlands — Unilever remains hot on the acquisition trail as it has signed an agreement to acquire clinical skin care brand Murad, which was developed by Howard Murad, a dermatologist, pharmacist and UCLA professor. Terms of the deal were disclosed.

This follows the recent acquisitions of Dermalogica, Kate Somerville and REN, which jointly position Unilever as a key player in the personal care prestige segment.

“We are delighted to welcome Murad to our portfolio of prestige personal care brands. As an expert ‘Doctor brand’, Murad offers products in a differentiated clinical and holistic well-being segment. It has a loyal following that gives it excellent potential for expansion, and wonderfully complements the brands recently acquired. We look forward to working with Dr. Murad and his team to continue to grow the brand,” stated Paul Polman, Unilever CEO, in announcing the deal.

Founded in 1989 in Los Angeles, Murad has a significant presence in the United States through professional salons and spas such as Massage Envy, and specialist retailers such as Sephora, Ulta Beauty and Nordstrom; as well as through direct sales. It also has a regional hub for Europe located in the United Kingdom, and the brand can be found in more than 42 countries, in department stores, pharmacies, spas and salons.

“We’ve always looked for opportunities to reach more people with our message of Inclusive Health and to touch more lives with our targeted, high-performance products. With Unilever, we can broaden our reach and significantly grow our brand, while remaining faithful to the founding principles of Murad. There is a very bright path ahead and I am excited to work with Unilever to share our products with the world—together we can inspire every person that the Murad brand touches to live life beautifully,” Murad stated.

The brand, which had a turnover of $115 million in 2014, will be incorporated into Unilever’s prestige division, which is exclusively dedicated to select distribution and premium personal care brands.
 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

P&G’s ‘My Black is Beautiful’ celebrates ‘All Together Beautiful’ at 2015 Essence Festival

BY Antoinette Alexander

CINCINNATI — Procter & Gamble’s community-building program, My Black is Beautiful, will celebrate its community of 2 million strong by shining a light on what makes Black women “All Together Beautiful” at the 2015 Essence Festival.

Now in its eighth year at the Essence Festival, MBIB will kick off the ATB celebration by connecting attendees to their favorite beauty and personal care products, including CoverGirl, Pantene and Olay. These experiences consist of makeovers, transformational ATB programming, celebrity meet-and-greets, gifting, expert panels and main stage moments.

 

The ATB Challenge invites women and girls to define the standard of beauty as integrity, strength, character, spirit, and positive action, and celebrate those who reaffirm this standard daily. MBIB will encourage women to accept the challenge by (1) recording and sharing a video on their social pages that celebrates a woman who is ATB using the hashtags #MBIB and #AllTogetherBeautiful, and (2) challenging another woman to do the same for someone else. Women can also share their ATB photo and story on myblackisbeautiful.com to be included in our ATB digital mosaic.

A key component of the MBIB Essence Festival experience is the MBIB booth. Centered around the ATB theme, P&G beauty brands CoverGirl, Pantene, Olay and Clairol Professional are offering free makeovers, consultations and expert advice on personal grooming and styling. In addition, with celebrity choreographer Laurieann Gibson, P&G personal care brands, Venus, Secret, Head & Shoulders, Always and Tampax will host a “Move with Confidence” dance area and teach guests how to groove daily with confidence. Guests will also be treated to swag beauty bags and a social photo experience, encouraging them to celebrate why they are ATB. The MBIB booth will also include a live social news station to bring the “best of” MBIB and Essence Festival moments to the community in real time.

For the fourth year in a row, P&G home care brands Charmin and Bounty are extending the ATB excitement beyond the booth with their takeover of two of Essence Festival’s highest trafficked areas — the bathrooms and the food court. With fellow brands, Tampax and Always, Charmin will upgrade bathroom stalls within the Ernest N. Memorial Convention Center by replacing the standard stall tissue with Charmin Ultra Soft and Charmin Ultra Strong Mega Rolls. Bounty will bring a touch of home to the basic convention center food-court ascetic by adding table décor and Bounty Select-A-Size rolls to enhance the enjoyment of the New Orleans’ cuisine options.

MBIB is also teaming up, once again, with Walmart. Together, MBIB and Walmart will share booth experiences that celebrate women who are ATB with gift card giveaways, celebrity appearances and entertainment. MBIB will also host informative panel discussions with African-American influencers at the Walmart’s Live Stage booth.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Paris Presents names Laughlin Constable as advertising, digital marketing agency of record

BY Antoinette Alexander

GURNEE, Ill. — Paris Presents, the creator and distributor of beauty brands Real Techniques, EcoTools and Body Benefits by Body Image, has selected the branding agency of Laughlin Constable as its advertising and digital marketing agency of record.

Laughlin Constable will develop and implement advertising, social media and digital marketing strategy for the Gurnee-based company, which sells its products in 53 countries worldwide.

 “We are very impressed with Laughlin Constable’s strategic capabilities, as well as the agency’s impactful work, and believe this is a very strong relationship for us,” stated Patrick O’Brien, CEO of Paris Presents. “In addition to outstanding talent, LC’s experienced senior leadership team and in-depth understanding of our brands and their potential will be an asset as our company continues to succeed and grow.”

Most of the work will be done out of LC’s Chicago and Milwaukee offices, with assistance from its offices in New York and New Jersey.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?