BEAUTY CARE

Unilever to acquire Dermalogica skin care brand

BY Antoinette Alexander

LONDON — Unilever has signed an agreement to acquire skin care brand Dermalogica, which is sold in salons and spas worldwide.

Terms of the deal were not disclosed. The transaction is subject to customary regulatory approvals.

The brand, which had a turnover of $240 million in 2014, will be incorporated into Unilever’s Prestige division.

Dermalogica was launched in 1986 in Los Angeles by Jane and Raymond Wurwand; following the earlier creation of The International Dermal Institute in 1983 to provide training to licensed skin therapists.

Dermalogica is currently sold in more than 80 countries, and offers both a range of in-home products, as well as a specialist offering for professional skin therapists. The brand is sold in locations where there is a licensed skin care professional who can provide advice on how to address skin problems such as hyperpigmentation, acne, aging, and sensitive skin, among other skin conditions that Dermalogica is designed to tackle.

 “We are delighted to be adding Dermalogica to the Unilever Prestige personal care portfolio. Dermalogica enjoys an outstanding reputation and incredible awareness among skin care professionals and consumers alike, and has a clear positioning as a superior skin health brand that perfectly complements the rest of our Prestige offering. Importantly, it is a company founded on strong values and a common belief, shared by Unilever, in the role of business as a force for good in society. Dermalogica has great distribution and presence globally; and I am pleased that Jane and Raymond have retained an interest in the company and will continue to work with us to grow the brand,” stated Paul Polman, Unilever CEO.
 

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Crystal Deodorant launches new scent

BY Antoinette Alexander

BURLINGAME, Calif. — Crystal Deodorant, a maker of natural mineral salt deodorant, is launching a new scent to complement its line of natural scented deodorants.

Like its other Crystal deodorant products and scents, Crystal essence Vanilla Jasmine combines a natural fragrance with Crystal's natural mineral salts that prevent odor for 24 hours with one application, according to the company.

All of Crystal's products are dermatologist tested with no aluminum chlorohydrate. Crystal Deodorant is hypoallergenic, non-staining, non-sticky and free of dyes, phthalates and parabens.

Vanilla Jasmine will be available everywhere Crystal Deodorant is sold for $4.75. It can be found in green packaging, along side of Crystal Essence Lavender & White Tea, Chamomile & Green Tea and Pomegranate.

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ECRM taps retail, CPG data veteran to lead ECRM data sales

BY Antoinette Alexander

SOLON, Ohio — ECRM has announced the appointment of Jennifer Zannelli as SVP of sales, ECRM data.  

Zannelli, a retail and CPG data sales and business development veteran, will lead strategic sales initiatives for ECRM Data and will help develop new products and services.  

“Jennifer’s background in retail and shopper insights is perfectly aligned with our objective of accelerating the growth and development of our data business,” stated Greg Farrar, CEO of ECRM. “Her knowledge of the industry combined with her experience and success in leading sales organizations made Jennifer the ideal choice.”

Zannelli has more than 15 years of experience in sales and business development, most recently with Plano, Texas-based Crossmark where she was the senior director, new business. During her time at Crossmark, Zannelli helped to launch myAFINITI, a marketing platform that connects CPG brands with membership groups.  She also expanded operational processes, developed effective marketing tools as well as built a sales pipeline.
 
Prior to Crossmark, Zannelli spent five years at Kantar Retail where she held several positions during which she helped to create and execute sales processes along with new initiatives designed to grow and retain customers.

“ECRM has a wealth of information assets, including the expertise of its staff, strong buyer and supplier relationships as well as their unique data capabilities,” stated Zannelli. “There is a unique opportunity at ECRM to take the CPG industry and promotional data to a new level and I am excited to be part of the team leading the sales organization.”
 

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