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UMass clinical study helps reduce diabetes risk among Latinos

BY Allison Cerra

WORCESTER, Mass. — Researchers at the University of Massachusetts Medical School said a diabetes prevention program they created was able to reduce prediabetes indicators among Latinos who were at risk of developing the disease.

The clinical trial, called the Lawrence Latino Diabetes Prevention Project, was developed to test how a community-based, literacy-sensitive and culturally tailored lifestyle intervention could help low-income, Spanish-speaking Latinos with increased risk for diabetes. Consisting of more than 300 participants that were followed for one year between 2004 and 2007, each participant was introduced to weight control, nutrition and exercise programs (led by Spanish-speaking individuals) through such community partners as the Greater Lawrence Family Health Center, the Lawrence Senior Center and the YWCA of Greater Lawrence.

When these participants were compared with those who had usual care (or no intervention), participants in the intervention had "modest but significant" weight reduction and "clinically meaningful" reduction in indicators for prediabetes, including insulin resistance, the researchers said. They also consumed a lower percentage of total and saturated fat in their diets, according to principal investigator Ira Ockene, Barbara D. Milliken professor of preventive cardiology and professor of medicine; Milagros Rosal, associate professor of medicine, and other colleagues from UMass Worcester and UMass Lowell.

"The study results are important as they suggest that small reductions in weight may reduce the risk of diabetes in some ethnic populations that have a high risk for developing diabetes, such as disadvantaged Latinos," Rosal said.

The Lawrence Latino Diabetes Prevention Project National Institute of Diabetes and Digestive and Kidney Diseases at the National Institutes of Health in 2004. Results of this three-year study were published online in the American Journal of Public Health.


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Stater Bros., Stater Bros. Charities donate $26,000 to Toys for Tots

BY Allison Cerra

SAN BERNARDINO, Calif. — A regional supermarket chain and its charitable arm once again has donated funds to the United States Marine Corps Reserve’s Toys for Tots program.

Stater Bros., along with Stater Bros. Charities, earlier this month presented a $26,000 check to the program, which will be used to purchase toys that will be distributed to community-based organizations in San Bernardino and Riverside Counties.

"The Stater Bros. ‘family’ believes in giving back to the communities we serve," Stater Bros. chairman and CEO Jack Brown said. "We are very proud to help make the holiday wishes of so many children come true this year."

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CouponNetwork.com introduces Video Rewards

BY Allison Cerra

ST. PETERSBURG, Fla. — A Catalina Marketing online platform that provides digital and printable coupons is slated to launch a new consumer savings solution.

CouponNetwork.com soon will launch Video Rewards, which is designed to increase brand engagement, customer interaction and coupon redemption rates by allowing companies to better engage and connect with customers through relevant, informational videos, CouponNetwork.com said. By viewing videos from the brands, which are housed on the CouponNetwork site, users automatically receive a higher value on the brand’s digital or printable coupon offer.

“Video Rewards demonstrates the potential of online couponing to deliver significantly more consumer and brand engagement versus more traditional mass or paper couponing vehicles," said Susan Gear, general manager of Coupon Network. "Our goal is to help consumers build deeper relationships with their favorite brands, as well as discover new products and brands. On Coupon Network, consumers connect not only with our unique offers and savings, but with the essence of the brand through rich, interactive content. Coupon Network continues to be the place to go for consumers to save money on their favorite brands."

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