BEAUTY CARE

Ultreo releases extra-gentle automatic toothbrush

BY Jenna Duncan

SEATTLE Ultreo, maker of several patent-pending toothbrush devices, announced the launch of its namesake automatic toothbrush earlier this month.

The company claims that the automatic brush was designed to gently brush teeth and also whiten them, if used properly for at least two weeks.

“Ultreo is the next big thing in oral health,” chairman of the Ultreo board of directors, Chris Somogyi, said. “It’s the first true advance in power toothbrush technology in more than 15 years.”

The purpose of a gentle-cycle brush, the company said, is to help users avoid over-brushing. In addition to causing discomfort, over-brushing can lead to problems such as gum recession and tooth abrasion, sources said.

According to a press release, Ultreo was released to dental professionals in spring 2007 and will be available to consumers soon. The suggested retail price per unit is $169.99.

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Revlon hires Westman as global artistic director

BY Antoinette Alexander

NEW YORK Revlon has signed makeup artist Gucci Westman to serve as global artistic director, providing Revlon with expertise on new products, shade development and working on set with Revlon’s global brand ambassadors.

“Gucci brings tremendous talent and insight on trends in makeup and fashion to Revlon. We are looking forward to working closely with her,” stated David Kennedy, Revlon’s president and chief executive officer.

In addition to ongoing brand development, Westman will be involved in Revlon’s philanthropic activities. To date, the beauty company has donated more than $65 million for research, counseling and outreach programs to support women’s health and participating breast cancer programs.

“I am excited to join the Revlon family,” stated Westman, who is married to Rag & Bone designer David Neville. “Revlon is a leader in bringing innovation and on-trend products reflecting modern glamour to women around the world. I am also very proud to work with a company that has done so much for the advancement of women’s health and, in particular, in fighting women’s cancers.”

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Waldock promoted to new vp position at L’Oreal USA

BY Antoinette Alexander

NEW YORK L’Oreal USA has promoted David Waldock to the newly created position of senior vice president of business and sales development for the Consumer Products Division, which includes L’Oreal Paris, Maybelline New York-Garnier and SoftSheen-Carson.

Waldock, who has more than 20 years experience as an executive with the L’Oreal Paris brand sales team, reports to Joseph Campinell, president of the Consumer Products Division of L’Oreal USA.

Waldock most recently served as senior vice president of sales for the division. His new responsibilities include developing business strategy across the division, leveraging cross divisional brand assets and resources, instituting new merchandising strategies and commercial policies and building customer-centric partnerships through supply chain initiatives.

In related news, Lorraine Coyle has been appointed vice president of sales for the L’Oreal Paris brand, replacing Waldock. Previously, she served as vice president, national sales manager of L’Oreal Paris.

In her new post, Coyle reports to Carol Hamilton, president of L’Oreal Paris.

Assuming Coyle’s role as vice president, national sales manager is Jacquelyn Madsen, reporting to Coyle. Madsen has a 22-year career with the division, having held increasingly important positions both in the New York sales department and in the field.

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