BEAUTY CARE

Ulta Beauty invites beauty mavens to pucker up for a cause with Kiss Kart

BY Antoinette Alexander

CHICAGO — Ulta Beauty recently stationed its first ever “Kiss Kart” in the heart of Chicago as part of its Donate with a Kiss campaign to raise funds for the Breast Cancer Research Foundation.

(Kristin Cavallari stopped by Ulta Beauty’s Kiss Kart to support The Breast Cancer Research Foundation on Oct. 10 at Chicago’s Pioneer Court.)

Consumers who visited the Kiss Kart could donate $1 to BCRF to receive a “kiss” sticker representing their donation. Among the celebrities who hosted the Kiss Kart was designer Kristin Cavallari. 

Anyone who donated a $1 also got their own kiss perfected by an Ulta Beauty makeup artist at the Kart. And, they got to keep the complementary lip gloss from Jane Cosmetics.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Actress Kerry Washington named newest Neutrogena spokesperson

BY Antoinette Alexander

LOS ANGELES — Neutrogena has tapped Emmy-nominated actress Kerry Washington to be the newest face of the skin care brand.

Not only will Washington be one of the faces for Neutrogena, but for the first time ever, she will also serve as a “creative consultant” to the brand, sharing her insights with the marketing, scientific and retail teams.

“Neutrogena is about making a difference in women’s lives. We partnered with Kerry because she’s an inspiration to women everywhere and shares this same value system. Her work ethic, charity commitments and, of course, her ability to balance it all while also having beautiful, healthy skin made this an obvious fit. She is truly aspirational to everyone,” stated Michelle Freyre, GM for Neutrogena.

Washington joins beauty icons Jennifer Garner, Julie Bowen, Gabrielle Union, Hayden Panettiere, Emma Roberts, Diane Lane and Sandra Echeverria as a member of the Neutrogena family.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Report: NYC department stores revamping beauty as competition heats up

BY Antoinette Alexander

NEW YORK — Several New York City department stores are making over their beauty departments in an effort to battle growing competition from specialty retailers, online retailers and even mass market retailers like Duane Reade’s chic Look Boutiques.

According to a New York Times article, Barneys New York, Saks Fifth Avenue, Macy’s Herald Square and Bergdorf Goodman have given their beauty sections a facelift.

For example, The New York Times reports that Saks Fifth Avenue has implemented open-plan counters to encourage shoppers to test fragrances themselves.

While such efforts may be gaining momentum, the reality is that this has been several years in the making. For example, Macy’s announced in 2010 the rollout of Impulse Beauty, a concept featuring an open-sell space of niche beauty brands to complement the traditional beauty counters in Macy’s stores across the country, as previously reported by Drug Store News. The section showcases boutique beauty brands, many of which had not previously been offered in Macy’s stores.

Around the same time, prestige cosmetics brand Clinique unveiled at its Lord & Taylor Fifth Avenue location a consumer-inspired concept that enables shoppers to also shop on their own.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?