HEALTH

UL Consumer Products launches supplement verification program

BY Michael Johnsen

CANTON, Mass. – UL Consumer Products on Tuesday announced the launch of its Verification Program for dietary supplements.
 
"Consumers want to trust what is in the product they are taking; retailers require assurance that the products on their shelves are of the highest quality; and suppliers need to provide that trust and assurance," stated Sajeev Jesudas, president of UL Consumer United States. "Recently, the dietary supplements industry has come under increased scrutiny. From a best practice perspective, an approach that drives transparency into industry quality assurance programs can help increase consumer knowledge, drive brand awareness and loyalty, and support bottom-line improvements. The UL Verification Program for dietary supplements is a major milestone for UL and a natural fit for an industry in transition."   
 
Clients who participate in the Verification Program and qualify based on the UL ClearView program guidelines may use UL's new Verified Mark on their products, packaging and promotional items. The UL Verified Mark provides third-party verification. The UL Verified Mark confirms that the ingredients listed on the label are in the product. 
 
"Extensive research revealed that a UL Verified Mark would be welcomed by the dietary supplements industry and many current UL clients have indicated they would place a high value on the opportunity to earn the UL Verified Mark," says Michael O'Hara, general manager of global nutraceuticals for UL. "Because UL plays such an important role in the marketplace as a safety certifier, the core of UL's business, the new UL Dietary Supplements Verification Program is designed and intended to enhance our current safety certification programs."
 
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Kimberly-Clark introduces Poise Thin-Shape pads with humorous campaign

BY Michael Johnsen

 
 
DALLAS — Kimberly-Clark's Poise brand on Tuesday launched new Poise Thin-Shape pads to help more women manage their light bladder leakage effectively and with confidence. New Poise Thin-Shape pads are up to 40% thinner than original Poise brand pads and are made specifically for those common little leaks triggered by every day occurrences like laughing, sneezing and exercising, with the trusted absorbency of the Poise brand.
 
Many of the one in three women who experience light bladder leakage rely on period pads to take care of their bladder leaks because they are not yet aware of solutions specifically designed for LBL, Kimberly-Clark noted. 
 
Designed to move with a woman’s body, new Poise Thin-Shape pads offer comfort and protection with Super Absorbent Material, a dry touch layer, leak block sides, an Absorb-loc core that quickly locks away wetness and odor and a Thin-Flex design for protection that’s three times drier than period pads.
 
“For more than 20 years, the Poise brand has been committed to understanding and creating product innovations that meet women’s evolving feminine needs,” said Breanna Kuhn, Poise brand manager, Kimberly-Clark. “New Poise Thin-Shape pads are the latest example of that commitment and we encourage women to make the right choice for their LBL and experience the extraordinary difference and outstanding protection that Poise offers vs. period-only pads and liners.”
 
The Poise brand is supporting the launch of new Poise Thin-Shape pads with an unexpected marketing approach and commercial program that lightheartedly encourages women with LBL to take their unused period pads and turn them into "something awesome." The program also includes television advertising, digital partnerships, product sampling and retail support.
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Study: Supplements with ingredient Acacia rigidula contain amphetamine isomer

BY Michael Johnsen

HOBOKEN, N.J. – Harvard Medical School researcher Pieter Cohen on Tuesday called on the Food and Drug Administration to swiftly crack down on supplements containing Acacia rigidula, which has been found to contain an amphetamine isomer BMPEA. According to the research, 52.4% (11 of 21) of Acacia rigdula supplements contained the isomer at dosages ranging up to 93.7 mg per day. "The FDA should immediately warn consumers about BMPEA and take aggressive enforcement action to eliminate BMPEA in dietary supplements," Cohen wrote in the medical journal Drug Testing and Analysis
 
"Consumers of Acacia rigidula supplements may be exposed to pharmacological dosages of an amphetamine isomer that lacks evidence of safety in humans," Cohen said. 
 
“We share the concerns of Dr. Pieter Cohen and his study co-authors regarding BMPEA, an amphetamine isomer stimulant that should not be used in dietary supplement products because it is a synthetic drug-like substance, not a dietary ingredient," commented Steve Mister president and CEO for the Council for Responsible Nutrition. "Given FDA’s earlier findings combined with this new study by Dr. Cohen, we urge FDA to take immediate enforcement action against these adulterated products containing BMPEA and the companies illegally spiking these products with this synthetic drug." 
 
FDA first raised the issue of Acacia rigidula supplements adulterated with BMPEA in an article published by the agency in 2014 in the Journal of Pharmaceutical and Biomedical Analysis, noting that the amine compound is not found in the Acacia rigidula plant, Mister noted. 
 
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