Ukrop’s appeals to shoppers to ‘go green’ with reward promotion
RICHMOND, Va. Ukrop’s Super Markets is encouraging its shoppers to think about the environment when shopping for groceries.
From March 31 through April 26, Ukrop’s Valued Customer cardholders who buy specially marked “green” products and scan their UVC cards will receive a $0.05 bag credit and have the chance to win a $1,000 Ukrop’s gift card.
All 29 Virginia Ukrop’s stores will participate in the green promotion, which runs through the week of Earth Day [April 22].
Some of the items included in the campaign are Clorox Greenworks cleaning products, Mrs. Meyer’s Clean Day products, Seventh Generation products, Ukrop’s All Natural bakery, meat or Spring Water products, as well as fresh fruits and vegetables.
Julie Bishop, manager of culinary and wellness trends at Ukrop’s, said, “Ukrop’s offers our customers products and opportunities to ‘Go Green’ by recycling, eating eco-friendly, and keeping an eco-friendly home. We want to remind our customers that these small lifestyle changes and green choices can have a big impact on our community and our environment.”
Kraft Foods announces expansion of production plant
DOVER, Del. Kraft Foods, the second largest food manufacturer in the world, announced Thursday it is adding 40 jobs and expanding production at its Dover manufacturing plant.
Kraft, the maker of Jell-o gelatins, Kraft Macaroni & Cheese and Maxwell House coffees, is directing about $40 million towards upgrading its Dover plant to up production of single-serving packets of its popular drink mixes, like Capri Sun, Crystal Light, Country Time, Kool-Aid and Tang.
The State of Delaware has awarded Kraft a $708,000 grant to help grow the 1-million square-foot plant and boost production.
The announcement for expansion comes at a turnaround from a couple of years ago when Kraft was closing manufacturing plants and cutting jobs. Nationwide, the U.S. has seen the loss of hundreds of manufacturing jobs in recent years.
The jobs that Kraft is adding will include operator and mechanic positions on the single-serve drink-mix production line. Kevin Ripley, the plant’s manager, said that the annual salaries of these jobs will be between $35,000 and $45,000. The Dover Kraft plant currently employs 520 people.
Candy maker announces Baskin-Robbins soft candies to be sold in theatres
MOORESVILLE, N.C. BestSweet confection maker has announced that a new line of Baskin-Robbins soft candy will soon be available in boxed form for the movies.
Brand manager, Mark A. Fields, said, “Given the buzz and success we received from the recently launched soft candy products, it was only fitting to also release it in the fun theater box format. We’ve witnessed fantastic growth of the theatre box packaging format across food, drug and mass channels, and with the recent product launch and changes we’ve been making to the line, the timing was perfect for those retailers looking to add unique theatre box items to their candy sets.”
The announcement to release the boxed soft candies was first made at the 2008 Winter Confectionery ECRM event, in Denver, C.O. during the week of Feb. 18 through 22.
The soft candies will be available in two flavors; mint chocolate chip and very berry strawberry ice cream flavors. The box comes in a 3.1 oz size and retails for $1.29. BestSweet says the boxed soft candies will be available in theatres May 2008.