BEAUTY CARE

U.K. Office of Fair Trading OKs Unilever’s partial divestment of bar soap business

BY Antoinette Alexander

LONDON — Unilever’s offer to shed some of its bar soap business to win United Kingdom competition approval for its acquisition of hair and personal care products manufacturer Alberto Culver was accepted by the U.K. Office of Fair Trading.

"Following a consultation, and having carefully assessed the financial position and commitment of the purchaser, Lornamead, we are satisfied that this divestment will ensure there continues to be effective competition in this market," said Ali Nikpay, OFT senior director for U.K. Office of Fair Trading.

While the Cidal and Wright’s brands are to be sold outright, the divestment of the Simple brand for bar soaps is to be affected by a perpetual and royalty-free licence covering the United Kingdom, Ireland and the Channel Islands, the OFT stated.

The U.S. Department of Justice already granted Unilever clearance for the $3.7 billion acquisition after agreeing to sell the hair care brands Alberto VO5 in the United States from the Alberto Culver portfolio and Rave from the Unilever portfolio.

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Sunbow officially unveils kid-friendly sun care products

BY Antoinette Alexander

NEW YORK — Sunbow officially unveiled at a press event in New York on Wednesday its new line of sun care products specially designed for children.

The new product line is comprised of seven SKUs formulated with micronized zinc oxide formulas to provide a strong UVA/UVB barrier without the chemical actives, such as oxybenzone or octinoxate.

Animated characters from Nickelodeon’s popular series "Dora the Explorer" and "SpongeBob SquarePants" grace the front of the Sunbow sprays, tubes and sticks to help get children excited about the application process. Furthermore, the formulas go on as a color but dry clear so children won’t miss a spot.

The line, which is currently hitting retail shelves, includes:

  • Sunbow zinc oxide cream ($12.99), with Dora the Explorer (pink formula) and SpongeBob SquarePants (yellow formula);

  • Sunbow sunscreen spray ($9.99), with SpongeBob SquarePants (yellow formulas) and Dora the Explorer (pink and blue formulas). It has a bubblegum fragrance; and

  • Sunbow Sun Stick ($7.99) with SpongeBob SquarePants (yellow formula) and Dora the Explorer (pink formulas). The sun stick also has a bubblegum fragrance.

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African Pride brings beauty suite to music festival

BY Antoinette Alexander

NEW ORLEANS — Ethnic beauty brand African Pride hair care is bringing its beauty suite to the 2011 Essence Music Festival in New Orleans.

Taking place in the heart of New Orleans on July 2, the appointment-based "My Pride. My Way." suite will serve as an oasis for female concert-goers.

African Pride’s branding team will invite festival attendees to indulge in complimentary beauty and hair services, light shoulder massages, chic cocktails and cupcakes, and photo opportunities to be featured in the brand’s national campaign. The suite also will feature a discussion on "My Pride. My Way." with Strength of Nature global’s national marketing director, Charlene Bastien. Attendees will have the opportunity to win a one-year supply of product, as well as use a signature recharge lounge for electronic devices and have Wi-Fi access.

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